ELAC Turns 100 With Concentro, Miracord And Debut Reveals

The German brand, founded in 1926, had already opened its centenary year with the NAVA 100 portable Bluetooth speaker, but its Vienna showing was the more serious hi-fi statement. Across the show, ELAC presented several new and upcoming products, including the Miracord 40, Miracord 50.2, RD100 and Debut Reference, alongside the Concentro M 809 and a selection of special and limited-edition offerings.

Rather than treating its centenary as a purely nostalgic exercise, ELAC used HIGH END Vienna to remind visitors that it still plays across several quite different parts of the audio market. That includes high-end two-channel loudspeakers, turntables, limited-edition designs and the more affordable Debut family that has long helped introduce listeners to the brand.

The headline act was the Concentro M 809, although some early show-floor reporting has referred to the new flagship as the Concentro L 809. Until ELAC’s final product material lands, that small naming wrinkle is worth treating with care. Either way, the new Concentro sits at the very top of the company’s loudspeaker range and continues the sculptural design language associated with ELAC’s premium models.

The flagship increases the driver count substantially over the Concentro M 807, with four side-mounted bass drivers and no fewer than twelve mid-tweeter units. That would make it a significant step up from the M 807, which was hardly a modest design to begin with. It also places the new model firmly in statement-speaker territory rather than everyday hi-fi territory.

At the other end of the range, ELAC also showed the Elegant 100, a compact bookshelf speaker that takes a more accessible approach. Early show-floor information points to upgraded drivers, van den Hul internal cabling and an oiled wooden base, although full technical specifications are still to be confirmed.

The Debut Reference range also returned as part of the anniversary push, with the company saying it builds on the recently updated Debut 3.0 passive loudspeaker series, adding upgraded aesthetics and driver enhancements. Early details point to aramid-fibre drivers and aluminium tweeters, along with more premium finish options, including stitched genuine leather detailing and a solid-wood variant.

ELAC’s Debut models have long been positioned as a bridge between entry-level affordability and proper hi-fi credibility, and a refreshed Debut Reference line gives the company a way to bring some anniversary polish to a product family that does not require Concentro-level room space or budget.

ELAC’s analogue side also received attention in Vienna, with two new Miracord turntables shown at the event. The Miracord 40 is described by the company as a new entry-level turntable designed with true hi-fi expectations in mind, while the Miracord 50.2 is positioned as a refreshed take on a familiar ELAC name. We understand both decks will be offered in four colours, with the Miracord 50.2 using a more substantial plinth and lighter tonearm, while the Miracord 40 reverses that formula.

>Also appearing as part of the centenary line-up was the RD100, a heritage-inspired clock radio that nods to ELAC’s boldly styled RD 100 from the early 1970s. Details remain thin for now, but the idea makes sense in a 100th anniversary year. Not every reader will know the original reference, but it gives ELAC a neat way to connect its consumer-electronics past with the modern hi-fi brand it is today.

Early European reporting puts the new Concentro flagship at around €66,000 per pair and the Elegant 100 at approximately €900 per pair, though ELAC has not yet confirmed full international pricing or availability. We’ll update this as more details come to hand.

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