Busisoft AV Ceases Focal & Naim Distribution in Australia & New Zealand
Amid wild speculation around the industry since the Munich High End show earlier in May this year, it is confirmed that Naim and Focal distributors in Australia and New Zealand, Melbourne-based Busisoft AV, have ceased distribution.
BusiSoft AV began distributing Focal headphones in 2017. In 2019 they obtained exclusive distribution rights for the Focal & Naim Home Audio across Australia, followed by New Zealand, which the company says “delivered record sales”.
Busisoft AV referred to this withdrawal as an “uncoupling” and that it “will allow BusiSoft AV to better align with the evolving world of audio”. The press release continued, “George Poutakidis, CEO and Founder of Busisoft AV and Addicted To Audio, has ambitious plans.”
It is understood that Addicted To Audio's five retail stores, which were heavily branded and signed as Focal & Naim stores, will continue to “provide an immersive in-store audio experience across a range of luxury brands.”
Speculation is also rife about who will now distribute Naim & Focal in Australia, with many industry commentators suggesting another well-established Melbourne distributor. StereoNET is aware that some conversations took place at the Munich High End show; however, we understand those distributors declined the offer of ANZ distribution.
Busisoft AV were recently appointed as the distributor of Cambridge Audio in New Zealand, taking over from PQ Imports who had distributed the brand for 25 years.
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Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After a few years writing for audio magazines, Marc saw the future in digital publishing and founded the first version of StereoNET, known at the time as Planet Audio, in 1999.
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