JBL Sets the Note at Ferrari’s Music Legends Exhibition

It tends to become a broader cultural snapshot, and increasingly, that includes how those stories sound. So when the Museo Enzo Ferrari launched The Greatest Hits: Music Legends and Their Ferraris earlier this year, JBL was brought in to shape the listening side of the experience. It’s a natural fit, given the two brands have been working together for the better part of two decades.

Open now at the Museo Enzo Ferrari in Modena and running through to 16 February 2027, the exhibition brings together Ferraris owned by some of music’s most recognisable figures. Miles Davis’s 275 GTB4, John Lennon’s 330 GT and Luciano Pavarotti’s F40 sit alongside more recent entries, including J Balvin’s 512 TR and SF90 XX owned by Swizz Beatz.

Some of the stories go well beyond ownership. Nick Mason bought his Ferrari 250 GTO in 1978 for £35,000. Less widely known is what came next. He later used the car as collateral to help finance Pink Floyd’s A Momentary Lapse of Reason tour, which ran to 198 shows. The GTO remains in his collection today, now valued in the tens of millions.

A different kind of link between performance and precision comes via Herbert von Karajan. His Ferrari 250 GT Lusso features in the exhibition, but his connection to hi-fi runs just as deep. Karajan was a committed audio enthusiast and a formal endorser of Acoustic Research loudspeakers at a time when those associations carried real weight.

At the companion Museo Ferrari, the focus shifts from history to experience. JBL has installed a dedicated listening space built around its 4369 studio monitors. The system powers a curated jukebox alongside a series of exclusive podcasts produced with Italian sports journalist Federico Buffa and Chora Media, tying the cars to the music and the stories behind them.

JBL’s involvement goes beyond a one-off installation. The brand has been Ferrari’s in-car audio partner since 2008, and that relationship continues to extend into broader brand experiences. With Ferrari’s museums drawing close to 900,000 visitors in 2025 and aiming for one million in 2026, the installation is likely to be heard by plenty of people.

The 4369 sits at the top of JBL’s Heritage Studio Monitor line, succeeding the 4367. It pairs a 15-inch Differential Drive woofer with an annular ring compression driver mounted on JBL’s HDI horn, tied together by a MultiCap crossover network. Sensitivity is rated at 93dB, with a frequency response of 28Hz to 25kHz. Each cabinet weighs 63.5kg. Pricing is expected to land around US$23,000 per pair, with European pricing around €20,000, as global rollout continues.

Recreating a version of the exhibition experience at home is entirely possible with a pair of 4369s. Finding a spare 250 GTO to go with them is another matter.

For more information visit JBL