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BOLD. PROVOCATIVE.

SBS 2 pushes boundaries for younger audiences

SBS today unveiled plans to relaunch SBS 2 on April 1 as a bold, provocative channel for younger audiences aged 16-39.

SBS 2 will be a new home for the 'thinking 30 somethings' and a place to share their passion for emerging cultural ideas and experiences with diverse content from around the world that is edgy, adventurous and fun, and connects audiences with the world.

The channel will offer viewers free-to-air and Australian premiere content including the channel’s first commissioned program; dedicated sport programming and - in a first in Australian broadcasting - a flexible approach to content delivery with the launch of Back 2 Back episode viewing via SBS ON DEMAND.

Michael Ebeid, SBS Managing Director, said: "The new-look SBS 2 will deliver on SBS's commitment to be a broadcaster which is there for all Australians by broadening and deepening our reach with younger audiences. ...

http://www.sbs.com.au/aboutus/news-media-releases/view/id/700/h/SBS-2-pushes-boundaries-for-younger-audiences

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