Nielsen High Def Disc Sales Figures

[Chill]

Some interesting graphs by Kosty at AVS, for those interested, will be interesting to watch these over the next few months, the contrubution of BD to total revenue is the key one to me.

http://www.avsforum.com/avs-vb/showthread....72&page=142

[MACCA350]

  Chill said:

Some interesting graphs by Kosty at AVS, for those interested, will be interesting to watch these over the next few months, the contrubution of BD to total revenue is the key one to me.

http://www.avsforum.com/avs-vb/showthread....72&page=142

Unstacked graphs

cheers

[tonyjg]

a tad off topic - but still revelant to Sales Figures.....

http://blogs.sunherald.com.au/whoweare/arc...ribal_dvds.html

what are the top selling DVDs for the year ?????????????

  Quote

We might get a better sense of the trend by looking at the most purchased DVDs for the year so far:

1 Underbelly,

2 The Bucket List,

3 Alvin and the Chipmunks,

4 Step Up 2,

5 Stargate: Continuum (a made-for-TV movie);

6 Sweeney Todd;

7 Jumper;

8 Batman Begins;

9 Fool's Gold,

10 Rambo 2008.

added =

  Quote

Australia's top selling DVDs (first week of October):

1 Supernatural Season 3;

2 Horton Hears A Who;

3 AFL Premiers 2008 Hawthorn;

4 Two And A Half Men Season 4;

5 Heroes Season 2 Digipack Box Set;

6 Two And A Half Men Season 3;

7 Heroes Season 2 Slimcase;

8 Two And A Half Men Season 1;

9 Beverly Hills 90210 Season 5;

10 Happy Feet

It's worth having a look at the listings of the above titles - both extremely ecletic ranges of titles.

Does the 'buying public' go for all those big budget titles when purchasing ?? Sure - we need to wait until the end of the year results to see films like IRON MAN and INDIANA JONES and of course THE DARK KNIGHT. But seeing titles like Alvin and The Bucket List in the Top 3 almost shows that we all 'know' very little about what people will buy.

[MACCA350]

I'm surprised at how many TV series are in those lists, I wouldn't have thought they would be outselling movies in general given the price points. But I guess they are value for money when you look at min/price, and the viewing experience lasts a lot longer than a 1.5 hour movie.

cheers

[Nevyn72]

  MACCA350 said:

I'm surprised at how many TV series are in those lists, I wouldn't have thought they would be outselling movies in general given the price points. But I guess they are value for money when you look at min/price, and the viewing experience lasts a lot longer than a 1.5 hour movie.

cheers

Probably more to do with Australians actually wanting to be able to watch an entire series of a show without being jerked around by the networks scheduling gymnastics!

[MACCA350]

  ... said:

Probably more to do with Australians actually wanting to be able to watch an entire series of a show without being jerked around by the networks scheduling gymnastics!

Your not wrong there

cheers

[The_Preacher1973]

  ... said:

Probably more to do with Australians actually wanting to be able to watch an entire series of a show without being jerked around by the networks scheduling gymnastics!

Absolutely spot on. If a new series comes out that I like, I actually stop watching it and wait for the DVD. Ant the wait isn't usually thaty long if you import the series from the US.

[McKenzieJr]

  The_Preacher1973 said:

Absolutely spot on. If a new series comes out that I like, I actually stop watching it and wait for the DVD. Ant the wait isn't usually thaty long if you import the series from the US.

You're not the only one, Preach. I haven't watched a TV series on TV for so long now, I can't remember the last one (I think it was "Band Of Brothers" back in the day). Just about everybody I know does the same - though I work in an industry where spare time is a rare and valuable asset, so having the time to watch a show complete with ads (even if you can fast forward through them) and scheduling yourself around a TV station's programming guide are impractical if not impossible.

Furthermore, I find that a really good TV series is something you will watch again and in many instances get more out of than a 90 minute movie can provide - for example, "The Wire" does in five seasons what a movie could never do even if it were 5 hours long, and likewise "The Sopranos" does in its 6 seasons (7 if you call Season 6, Part 2 a separate season) what a string of gangster movies could not do. Of course, a TV series often cannot capture the majesty and scope of a big screen film put up on a massive projection screen, so they both remain valid forms of storytelling.

My test for buying a film on DVD or BD is "Will I ever watch this again?". If the answer is "no" or "maybe", then it's only worth a rent. Only if the answer is "yes" will I buy. Similarly, if I already have the film on DVD, only in very rare instances will I upgrade to BD. So it surprises me not at all that the BD movie sales market appears to really be for blockbuster new releases which we early adopters do not already have on DVD, and classic catalogue titles that have proven themselves time and again to be staples of home cinema and therefore might be worth the upgrade (the films of David Lean, the early films of Coppola, the classic Spielberg films, the original "Star Wars" trilogy, the "Back To The Future" trilogy, the James Bond movies, etc.). As yet, most of these classic titles are nowhere to be seen on the format (save "Close Encounters" and recently "The Godfather Trilogy" and a select few James Bond titles) and so this segment of the market has not been exploited - instead, we get a market flooded with B-list titles, catalogue titles that are not worth upgrading, and movies that may not benefit from the improved resolution unless you have a large screen (which some would say equates to 50 inches and above, but I'm nore of the opinion that it's closer to 70 inches and above, though of course it depends on how close you are sitting).

The question is, do these stats indicate only retail sales, or are there stats available that show BD and DVD purchases by rental chains (Blockbuster, Video Ezy, Netfilx, Quickflix, etc.)? Similarly, are there stats on rental revenue derived from BD rental, and what movies are most popular for rent on BD? These stats might also provide an interesting view on the success of the format to date.

[tonyjg]

  McKenzieJr said:

The question is, do these stats indicate only retail sales, or are there stats available that show BD and DVD purchases by rental chains (Blockbuster, Video Ezy, Netfilx, Quickflix, etc.)? Similarly, are there stats on rental revenue derived from BD rental, and what movies are most popular for rent on BD? These stats might also provide an interesting view on the success of the format to date.

the US stats provide the details that you are after - check out the links here http://www.homemediamagazine.com/digital-edition to the Home Media magazine digital copies - and then 'flick' thru the pages til you find the states (around the back pages).

The major stats that most people are looking at here are SALES.

The stats I provided a few posts before this one are from Oz Sales (which contains a lot of TV series).

Edited October 29, 2008 by tonyjg

[Chill]

"681,746 is now the second best week for Blu-ray top 20 units sales.

The last three weeks are the three highest weeks.

By this methodology, the top 20 Blu-ray titles for each week have already sold over 2,382,288 units in the first three weeks of October 2008."

More at

http://www.avsforum.com/avs-vb/showthread....72&page=144

[tonyjg]

  Chill said:

"681,746 is now the second best week for Blu-ray top 20 units sales.

The last three weeks are the three highest weeks.

By this methodology, the top 20 Blu-ray titles for each week have already sold over 2,382,288 units in the first three weeks of October 2008."

More at

http://www.avsforum.com/avs-vb/showthread....72&page=144

thats because of IRON MAN and the new release of INDIANA JONES 4 and re-release of SLEEPING BEAUTY (wondering how many here have ordered that ???)

have a closer look at the TOP 20 BD and BD MARKET share figures - well 10 in this case - and look at the NUMBERS - and how quickly the percentages fall off on the Index on the Top 10. (Compare this to the Market Share - and with re-released titles).

however - there is one more BIG title to come out - THE DARK KNIGHT.

after that .................................................. what else ????????????????????????????

the US seems to have a BIG FIRST WEEK sale of titles - unlike this country. after these 3 big titles - there is going to be a sizeable dropoff. this format needs more than just a few action films to engage the average consumer.

Edited October 29, 2008 by tonyjg

[The_Preacher1973]

  tonyjg said:

thats because of IRON MAN and the new release of INDIANA JONES 4 and re-release of SLEEPING BEAUTY (wondering how many here have ordered that ???)

have a closer look at the TOP 20 BD and BD MARKET share figures - well 10 in this case - and look at the NUMBERS - and how quickly the percentages fall off on the Index on the Top 10. (Compare this to the Market Share - and with re-released titles).

however - there is one more BIG title to come out - THE DARK KNIGHT.

after that .................................................. what else ????????????????????????????

the US seems to have a BIG FIRST WEEK sale of titles - unlike this country. after these 3 big titles - there is going to be a sizeable dropoff. this format needs more than just a few action films to engage the average consumer.

Looking at the numbers, BD's total market share seems to be consistantly slightly higher than it's share of the top 20 titles, so it seems to have a pretty good tail. That's even more impressive when you consider BD has only about 1000 titles up against over 60,000 on DVD.

Also, when you look at titles like 300, you can see that BD sales seem to hold on longer than DVD which appears to do far more of it sales early on. (OK, now just wait, Iron Man will drop off the list next week just to prove me wrong ).

So it's got new block buster movies covered, it seems to have depth in overall sales covered and does reasonably well in re-releases.

So what next you ask? I think the answer to that lies in the list of best selling DVD's for Australia you posted above - TV Series. This is a significant part of the market that BD doesn't seem to have penetrated much at all. Personally, it's the one area of the market where I still by DVD's, simply because not many TV series are released on BD yet. Hopefully once more BD replicators get on line this will change.

So yes, after Dark Knight the only titles I'm looking forward to would be TV series. Still, Supernatural Season 3 is on BD so I'll at least get that one. After that...?

[tonyjg]

  The_Preacher1973 said:

Also, when you look at titles like 300, you can see that BD sales seem to hold on longer than DVD which appears to do far more of it sales early on. (OK, now just wait, Iron Man will drop off the list next week just to prove me wrong ).

its 'strange' why a title like '300' persistently shows up on those charts. Granted - it could be via Amazon type sales. On the week ending the 12 Oct - it was a 50% share - that could be that 2 DVD were sold against 2 Blu-rays. The films at the top of the BD Market Share are very skewed towards re-releases or sales.

In any case - IRON MAN had 15.98% on the 12 Oct... lets check to see where it goes to next time.

  The_Preacher1973 said:

So what next you ask? I think the answer to that lies in the list of best selling DVD's for Australia you posted above - TV Series. This is a significant part of the market that BD doesn't seem to have penetrated much at all. Personally, it's the one area of the market where I still by DVD's, simply because not many TV series are released on BD yet. Hopefully once more BD replicators get on line this will change.

This is an area where DVD has vastly succeeded - TV shows !! Whole seasons for a relatively cheap price - and further, entire collections boxed. The 'question' is how the niche 'price' currently being applied to Blu-ray movies will apply to multi disc TV collections. Can you double their current DVD price and see whether a consumer will pay this ? And - unlike a blockbuster movie, crafted often with great pictures and sound, a TV show is normally studio set based - are consumers going to 'care' about high quality images (ignoring that the sound will in most cases NOT be surround) ???

  The_Preacher1973 said:

So yes, after Dark Knight the only titles I'm looking forward to would be TV series. Still, Supernatural Season 3 is on BD so I'll at least get that one. After that...?

after that....... well........ there's crap like Hellboy 2 (what were they thinking with the Manilow song ??) and Mummy 3........... but what else???

Edited October 30, 2008 by tonyjg

[Chill]

This week 12% BD top 20 sales numbers - 14.38% of Revenue of total sales/

Below the month

Week DVD $ BD$ TOTAL $ %T20 %Rev Top Title of Week

10/26 123.16 17.71 140.87 12.57 % 14.38 % 12% The Incredible Hulk

10/19 129.41 17.94 147.35 12.18 % 13.86 % 11 % Indiana Jones KOCS

10/12 126.10 14.37 140.47 10.23 % 11.40 % 10 % Sleeping Beauty

10/05 144.38 26.84 171.22 15.68 % 18.59 % 13 % (4Q) Ironman

All thanks to Kosty at AVS - you can see his graphs and much more at

http://www.avsforum.com/avs-vb/showthread....72&page=145

Edited November 1, 2008 by Chill

[tonyjg]

here's the latest online mag to read

http://www.nxtbook.com/nxtbooks/questex/ho...BP/index.php#/0

[Chill]

Numbers for 11/02

DVD $118.26m

BD $12.22m - 10.33%

BD top 20 v DVD top 20 8 %

Journey to Center of the Earth number one BD - 10.1% of sales v DVD

Iron Man 19% -

link

http://www.nxtbook.com/nxtbooks/questex/ho....php#/5/OnePage

[tonyjg]

looking at the figures on the lastest Home Media Magazine - there following is presented on PAGE 3

MARKET SHARE as a 2 November 2008

DVD - 92% / BLU-RAY 8% ----------------- where are you getting 10.33% Chill ???

DVD - down for the period - 3.98% for a total of $118.26 million - whilst for BlU-RAY its down a WHOPPING 31% for the week, with sales of $12.22 million.

you might wish to check some of the numbers on this post :

http://forums.highdefdigest.com/1269649-post277.html

[MACCA350]

Looks like Iron Man hasn't cracked 1M units yet.

Page 8

  Quote

Iron Man

.....The popular title sold about 7.2 million DVD and Blu-ray units during it's first week of release - more than any packaged media release in 2008. The studio said Iron Man to date has sold 850,000 Blu-ray units.

"Iron Man is the No. 1 DVD of the year and the best-selling Blu-ray disc of all time"

.........and no Blu-ray has sold 1M copies yet either.

Looking at these figures they are in stark contrast to the Nielsen figures.......ie the first week of Iron Man release Nielsen state BD had 17% "Percentage of sales per title vs DVD" If that were true BD would have sold 1.2M in the first week yet it has only sold a total of 850k over 5 weeks (which is 11% of what DVD did in the first week) It's more likely the first week figures were closer to 5-7%..........and it seems the Nielsen figures are not a true representation of the whole market at all.......in fact it seems they are skewed severely towards Blu-ray!!!

cheers

Edited November 9, 2008 by MACCA350

[Chill]

  tonyjg said:

looking at the figures on the lastest Home Media Magazine - there following is presented on PAGE 3

MARKET SHARE as a 2 November 2008

DVD - 92% / BLU-RAY 8% ----------------- where are you getting 10.33% Chill ???

DVD - down for the period - 3.98% for a total of $118.26 million - whilst for BlU-RAY its down a WHOPPING 31% for the week, with sales of $12.22 million.

you might wish to check some of the numbers on this post :

http://forums.highdefdigest.com/1269649-post277.html

DVD $118m BD $12.22m that is 10.33% or revenue

% of top 20 movies Market share 8% both as stated in my post

why are you confused or do you have problems reading

yes BD was down 31%, but to be honest the % up and down by week is a stat that means little ( BD went up by 146% the week Iron Man came out)

[tonyjg]

  Chill said:

DVD $118m BD $12.22m that is 10.33% or revenue

% of top 20 movies Market share 8% both as stated in my post

why are you confused or do you have problems reading

yes BD was down 31%, but to be honest the % up and down by week is a stat that means little ( BD went up by 146% the week Iron Man came out)

OKOKOK - the calculation and the pie graph on page 3 aren't based on the same amounts.

[The_Preacher1973]

  tonyjg said:

OKOKOK - the calculation and the pie graph on page 3 aren't based on the same amounts.

No. The 8% is unit sales of the top 20 titles only, the 12% is the revenue of the total market.

Bd usually seems to do better as a % of total market than it does in Top 20 only.

Still, a pretty solid week for BD and interesting to see Iron Man holding its own.

[Chill]

  tonyjg said:

OKOKOK - the calculation and the pie graph on page 3 aren't based on the same amounts.

Yep, and the key bit, 12% of revenue from 8 % of top 20 (and clearly DVD has a huge advantage in total number of movies on sale)

conclusion, BD makes more money per sale

[MACCA350]

I see everyone ignored my post

cheers

[Chill]

  MACCA350 said:

I see everyone ignored my post

cheers

No, just have been watching a movie and had no time to check for links, which you did not provide.

[MACCA350]

  Chill said:

No, just have been watching a movie and had no time to check for links, which you did not provide.

I was referencing your link

cheers