Hisense Brings Big-Screen Ambitions into Focus for Vegas

Set to debut in Las Vegas, the new XR10 and PX4-PRO extend Hisense’s long-running push into laser projection, with claimed screen sizes spanning from 65 inches all the way up to a super-sized 300 inches. Rather than a standalone technology demo, the company is positioning the pair as a continuation of its broader Laser Home Cinema strategy — one that increasingly treats projection as a front-row alternative to flat-panel displays.

At the top of the range, the XR10 is built around Hisense’s new LPU 3.0 Digital Laser Engine, combining a pure RGB triple-laser light source with a fully upgraded chipset. Hisense claims brightness of up to 6,000 ANSI lumens, a figure that, if substantiated in real-world use, would place it firmly in premium territory. A new optical system featuring sixteen all-glass lenses is said to enhance light transmission while maintaining thermal stability, with the aim of minimising colour shift over time.

Contrast performance is handled by a newly developed IRIS lens system, which automatically adjusts aperture and exposure in response to ambient lighting conditions. Hisense is quoting contrast ratios of up to 6000:1, alongside improved balance between bright highlights and darker shadow detail — an area where laser projection has not always delivered a perfectly smooth performance.

Managing the heat generated by such output levels is a sealed microchannel liquid cooling system, designed, according to Hisense, to maintain long-term consistency without introducing unwanted noise or reliability concerns behind the scenes. Colour performance remains central to Hisense’s pitch. The XR10 is said to offer expanded BT.2020 colour coverage, supported by a speckle suppression rate claimed to be as low as six per cent — a technical challenge that has long tested laser-based projection.

Setup flexibility also plays a starring role, with an optical zoom range of 0.84x to 2.0x, support for screen sizes from 65 to 300 inches, and AI-assisted image correction using a four-camera and dual TOF sensing system. Hisense says this allows for lossless correction of side-projected images up to ±15 degrees, while lens shift enables precise placement without physically moving the projector — a useful inclusion for installers trying to get the framing just right.

For Hisense, the XR10 also fits into a longer narrative around its early and ongoing investment in laser technology. Framing that journey, Wood Bi, CTO of Hisense USA, said:

When we introduced TriChroma Laser TV on the CES stage in 2019, we were the only brand talking seriously about laser projectors and multi-primary colour. That bet has paid off, with laser technology becoming a cornerstone of Hisense’s growth. The XR10 is the next chapter in that story.

Alongside the XR10, Hisense will also unveil the PX4-PRO, an ultra-short-throw projector designed to deliver large-screen cinema experiences without the need to dedicate an entire room to the task. Building on the success of the PX3-PRO, the new model supports screen sizes up to 200 inches, delivers 3,500 ANSI lumens, and uses the same IRIS lens system to achieve a claimed 6000:1 contrast ratio, all at 4K resolution.

Taken together, Hisense’s 2026 laser lineup reinforces the company’s focus on multi-primary colour and large-format projection as a core part of its display strategy. We’ll be watching closely to see whether the XR10 and PX4-PRO’s claimed brightness, contrast and image control capabilities translate into convincing real-world performance in the coming months.

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