Sennheiser’s Consumer Business Is Up For Sale Again

Sonova is preparing to sell Sennheiser’s consumer business, just four years after acquiring the division for €200 million in a deal that was meant to link premium personal audio with the Swiss company’s broader hearing-health ambitions.

The move was disclosed as part of Sonova’s FY2025–26 results, where the company said growth would come in at the lower end of guidance. More significantly, it confirmed plans to divest the Consumer Hearing division, saying the decision would “consistently align resources with innovation priorities.”

In effect, Sonova is heading for a full exit. The business will be classified as discontinued operations from this financial year, even though a buyer has yet to be named.

New Sonova CEO Eric Bernard, who took over in late 2025, described the sale as part of a refocusing of the business around hearing aids and cochlear implants. He said:

By expanding design towards lifestyle-aligned solutions and healthy aging... we are confident in our ability to deliver above-market profitable growth.

Sonova acquired Sennheiser’s consumer division in 2021, positioning premium headphones and personal audio products as part of what it described at the time as the “hearing journey”, introducing customers to the brand ahead of a possible transition into clinical hearing solutions.

The consumer division being sold includes premium headphones, true wireless earbuds, audiophile products, soundbars, and hearables. The move also means Sennheiser’s consumer arm is set to change hands for the second time in less than a decade.

The Sennheiser family retains ownership of the brand through its professional division, which continues to operate independently. The consumer business, however, operates under licence using the Sennheiser name.

The planned sale comes at a time when much of the premium audio sector is increasingly concentrated within larger international groups, as established brands continue to be folded into broader portfolios.

Pictured: Sennheiser professional audio equipment from the company’s EW-DX wireless microphone system range. Sennheiser’s pro division remains independently operated by the Sennheiser family and is not part of Sonova’s planned sale of the consumer business.

For consumers, the current product line remains intact for now. The portfolio still includes models such as the HD 800 S, Momentum range and IE in-ear series, while the professional division continues to operate separately.

Sonova has not announced a timeline for the sale or identified a prospective buyer.

For more information visit Sennheiser