Nielsen High Def Disc Sales Figures

[MACCA350]

Results for Week Ending 22nd June:

Top 20 Unit Volume BD vs DVD

6:94

Total Market Value, BD vs DVD:

$8.48M:$123.46

Preach, I just noticed that those percentage figures are based on "Top 20 Unit Volume".

Are there any figures for Total Unit Volume.....ie all BD's and all DVD's? Or am I reading the figures wrong

cheers

Edited July 5, 2008 by MACCA350

[The_Preacher1973]

Preach, I just noticed that those percentage figures are based on "Top 20 Unit Volume".

Are there any figures for Total Unit Volume.....ie all BD's and all DVD's? Or am I reading the figures wrong

cheers

Macca, the unit volume figures are only top 20 but the total market revenue compares all BD'a and DVD's.

They're the only figures they give us for free. You can pay for the other numbers but then you're not allowed to disclose them anyway. Unless you pay extra again of course.

[SDL]

The growth isn't really happening yet and I can't see where it will ever come from unless they start to do some real selling of Blu-Ray. I don't know why Sony or the Blu-Ray forum don't produce some TV advertising showing the difference (ala the Monster scam at stores). Why not do a little infomercial about Blu-Ray as relying on JB/HN/CP etc. to really upsell someone on a product they already have (DVD) is like relying on petrol prices dropping, it just ain't gonna happen, and frankly Blu-ray or any new disc based format will never sell itself.

[MACCA350]

Macca, the unit volume figures are only top 20 but the total market revenue compares all BD'a and DVD's.

They're the only figures they give us for free. You can pay for the other numbers but then you're not allowed to disclose them anyway. Unless you pay extra again of course.

Bummer

Based on those revenue figures, BD revenue is 6.4% of Total revenue........but there really isn't any way to translate that into Unit Volume given that many DVD's sell for less than $5.......my misses usually picks up a few DVD's each week from the local cheap shop for $1 each

So the BD percentages of Total Unit Volume could be anywhere from 0.1%-6.4% with the actual figure more likely being in the lower end when you consider the prices.

cheers

[ajm1503559545]

The growth isn't really happening yet and I can't see where it will ever come from unless they start to do some real selling of Blu-Ray. I don't know why Sony or the Blu-Ray forum don't produce some TV advertising showing the difference (ala the Monster scam at stores). Why not do a little infomercial about Blu-Ray as relying on JB/HN/CP etc. to really upsell someone on a product they already have (DVD) is like relying on petrol prices dropping, it just ain't gonna happen, and frankly Blu-ray or any new disc based format will never sell itself.

At a guess I'd say they don't see the cost to set it up as being worth the effort. Sony are pushing the PS3 pretty hard - giving away 35,000 units with their TVs and it's fair to say that PS3 = Blu-ray = PS3 in many respects. I'd say this is Sony's Blu-ray focus in this country and I suspect it'll be the same around the world.

One thing I'm yet to see is anything remotely co-ordinated by the Blu-ray forum, although the press do seem happy to run little advertorials now and then.

[The_Preacher1973]

Been away on holidays for a few weeks so I've missed some data.

Results for Week Ending 12th July:

Top 20 Unit Volume BD vs DVD

12:88

Total Market Value, BD vs DVD:

$8.42M:$115.29

Edited July 22, 2008 by The_Preacher1973

[SDL]

12 is a good improvement, will be interesting to see if this is a blip or a trend over coming weeks/months.

[ajm1503559545]

12 is a good improvement, will be interesting to see if this is a blip or a trend over coming weeks/months.

It's up in terms of the comparison to DVD but both appear to be well down in terms of $ value compared to May.

[SDL]

It's up in terms of the comparison to DVD but both appear to be well down in terms of $ value compared to May.

Good point.

[TraceyLords]

The figures Preacher gives, because that is what is available are percent of top 20 and total value in $

Thus they need carful interpretation and are only linked in a general sense.

For example, sales on the total DVD/HD market could be down (time of year economic factors) but top 20 sales could be up (a few or even one very popular new releases)

in the "old" days where we got BD V HD DVD figures we also go title info, so you could see some of these effects, such as the week Transformers / Spider man came out. With these figures we have none of the info.

Thus it is very hard to read anything into these figures other than to watch over and extended period and perhaps do a line of best fit to see a trend in a few months time.

O and Preacher, please keep posting as they are of interest.

[The_Preacher1973]

The figures Preacher gives, because that is what is available are percent of top 20 and total value in $

Thus they need carful interpretation and are only linked in a general sense.

For example, sales on the total DVD/HD market could be down (time of year economic factors) but top 20 sales could be up (a few or even one very popular new releases)

in the "old" days where we got BD V HD DVD figures we also go title info, so you could see some of these effects, such as the week Transformers / Spider man came out. With these figures we have none of the info.

Thus it is very hard to read anything into these figures other than to watch over and extended period and perhaps do a line of best fit to see a trend in a few months time.

O and Preacher, please keep posting as they are of interest.

No problem. Sorry about the lack of title info. If there's interest I can provide info like this:

BD Top 20

1. Batman Begins 100

2. Batman:Gotham Knight 48.15

3. Batman Begins:Limited edition gift set 29.76

4. Vantage Point 16.7

5. 10,000 B.C. 12.51

6. The Ruins 10.76

7. Hellboy 6.87

8. Jumper 6.09

9. NT:Book of Secrets 5.6

10. Rambo 5.23

11. The Spiderwick Chronicles 4.97

12. Cloverfield 4.77

13. I Am Legend 4.45

14. PE 4.42

15. Casino Royale 4.21

16. The Bucket List 4.07

17. There Will Be Blood 3.78

18. 300 3.71

19. Fool's Gold 3.23

20 Blade Runner:Collector's Edition 2.71

BD Market Share

1. Batman Begins 68%

2. Batman Begins:LE 54%

3. Blade Runner Coll 45%

4. Ther Will be Blood 35%

5. Cloverfield 33.27%

6. PE 29.57%

7. 300 22%

8. Rambo 18.63%

9. I am Legend 17.54%

10. Casino Royale 14%

11. Jumper 13%

12. Hellboy 13%

13. Batman:Gotham Knight 13%

14. 10,000 BC 11%

15. NT:Book Of Secrets 10%

16. Vantage Point 10%

17. The Ruins 7%

18. The Bucket List 6%

19. Fools Gold 5.71%

20. The Spiderwick Chronicles 5%

[tonyjg]

BD Market Share

1. Batman Begins 68%

2. Batman Begins:LE 54%

3. Blade Runner Coll 45%

4. Ther Will be Blood 35%

5. Cloverfield 33.27%

6. PE 29.57%

7. 300 22%

8. Rambo 18.63%

9. I am Legend 17.54%

10. Casino Royale 14%

11. Jumper 13%

12. Hellboy 13%

13. Batman:Gotham Knight 13%

14. 10,000 BC 11%

15. NT:Book Of Secrets 10%

16. Vantage Point 10%

17. The Ruins 7%

18. The Bucket List 6%

19. Fools Gold 5.71%

20. The Spiderwick Chronicles 5%[/color]

Can you please explain what these %s are about ??? Are these overal sales ??

[TraceyLords]

No problem. Sorry about the lack of title info. If there's interest I can provide info like this:

BD Top 20

1. Batman Begins 100

2. Batman:Gotham Knight 48.15

3. Batman Begins:Limited edition gift set 29.76

4. Vantage Point 16.7

5. 10,000 B.C. 12.51

6. The Ruins 10.76

7. Hellboy 6.87

8. Jumper 6.09

9. NT:Book of Secrets 5.6

10. Rambo 5.23

11. The Spiderwick Chronicles 4.97

12. Cloverfield 4.77

13. I Am Legend 4.45

14. PE 4.42

15. Casino Royale 4.21

16. The Bucket List 4.07

17. There Will Be Blood 3.78

18. 300 3.71

19. Fool's Gold 3.23

20 Blade Runner:Collector's Edition 2.71

BD Market Share

1. Batman Begins 68%

2. Batman Begins:LE 54%

3. Blade Runner Coll 45%

4. Ther Will be Blood 35%

5. Cloverfield 33.27%

6. PE 29.57%

7. 300 22%

8. Rambo 18.63%

9. I am Legend 17.54%

10. Casino Royale 14%

11. Jumper 13%

12. Hellboy 13%

13. Batman:Gotham Knight 13%

14. 10,000 BC 11%

15. NT:Book Of Secrets 10%

16. Vantage Point 10%

17. The Ruins 7%

18. The Bucket List 6%

19. Fools Gold 5.71%

20. The Spiderwick Chronicles 5%

Holy crap Batman, am I reading these wrong or does this say Batman Begins is 68% of total sales ?

no wonder Catalogue releases currently are full price on BD they outsell new realeases

But of more real interest at a quick glance as they are new,

Vantage point (2 weeks) 10%

10,000BC (3 weeks) 11%

The Ruins (1 week) 7%

Would be very interesting to see those numbers on the week of a big blockbuster release

Thanks Preacher.

[The_Preacher1973]

Can you please explain what these %s are about ??? Are these overal sales ??

They are the percentage of sales on BD compared with toal sales (including DVD.) A value of 50% would indicate that the title sold the same amount on BD as on DVD. A value of 68% means that the title sold 68% on BD and 32% on DVD.

[The_Preacher1973]

Holy crap Batman, am I reading these wrong or does this say Batman Begins is 68% of total sales ?

no wonder Catalogue releases currently are full price on BD they outsell new realeases

But of more real interest at a quick glance as they are new,

Vantage point (2 weeks) 10%

10,000BC (3 weeks) 11%

The Ruins (1 week) 7%

Would be very interesting to see those numbers on the week of a big blockbuster release

Thanks Preacher.

The Batman Begins numbers are a bit of an anomaly as the title is new to BD but fairly old on DVD.

I'll try and keep up the motivation levels to type them all in every week. I need a jpg to text converter.

[tonyjg]

They are the percentage of sales on BD compared with toal sales (including DVD.) A value of 50% would indicate that the title sold the same amount on BD as on DVD. A value of 68% means that the title sold 68% on BD and 32% on DVD.

So - would these be, say, the 'weekly' amounts of Total Sales ???

For example - whilst BATMAN BEGINS is showing up at 68% BD / 32 % DVD - this could be due to the BD only just being released, whilst the DVD is from existing editions ???

(interesting - with the release of the THE DARK KNIGHT - are 32% of consumers going out to be the DVD for this week ??)

The figures of interest would also be some of those recently released titles like RAMBO and 10,000BC, even VANTAGE POINT - most of these revieving critical maulings - having percentages in the from 18% down to 10%. I'd be keen to see what these titles have (in % terms) in the next week / fortnight to see if they can maintain sales or fall off.

[Chill]

http://www.engadgethd.com/2008/09/25/blu-r...hd-dvds-demise/

Interesting read

[The_Preacher1973]

W/E 12th July 2008

BD Market Share

1. Batman Begins 68%

2. Batman Begins:LE 54%

3. Blade Runner Coll 45%

4. Ther Will be Blood 35%

5. Cloverfield 33.27%

6. PE 29.57%

7. 300 22%

8. Rambo 18.63%

9. I am Legend 17.54%

10. Casino Royale 14%

11. Jumper 13%

12. Hellboy 13%

13. Batman:Gotham Knight 13%

14. 10,000 BC 11%

15. NT:Book Of Secrets 10%

16. Vantage Point 10%

17. The Ruins 7%

18. The Bucket List 6%

19. Fools Gold 5.71%

20. The Spiderwick Chronicles 5%[/color]

For Comparison purposes, here are the results for W/E 14th September, about 2 months after the previous listing:

1. Eraser 69%

2. Kill Bill:Volume 1 66%

3. Kill Bill:Volume 2 62%

4. Pan’s Labyrinth 61.36%

5. Shoot ‘Em Up 59.46%

6. A Clockwork Orange 57%

7. Transformers 53%

8. 300 51%

9. Troy:Director’s Cut 48%

10. Top Gun 35%

11. How The West Was Won 35%

12. Cold Hand Luke 34%

13. Planet Earth:The Complete Series 34%

14. The Fall 29%

15. Batman Begins 20%

16. The Nightmare Before Christmas 17%

17. The Forbidden Kingdom 12%

18. Heroes:Season2 7%

19. Smallville:The Complete 7th Season 7%

20. Baby Mama 3%

Not a huge change but I think it does show a bit more depth than previously. The 15th highest total this week (Batman Begins) had a 20% market share compared with the 7th highest ranked title back in July 9 (300@22%).

300 is also interesting to look at. Back on the 12th of July it was only selling 22% on BD, now 2 months later, it's selling 51% on BD. In other words the BD version is now outselling the DVD version.

Strangely though, Casino ROyale seems to have finally dropped out of existence.

Still the overall, the picture looks a little better for BD than it did a couple of months ago.

As for the total revenue and Top 20 Units sales though, not much has changed:

W/E 14th September

Top 20 Sales Volume 8:92

Total Market Revenue $9.2M:$111.2M

I'm looking forward to seeing how the 4th Quarter plays out.

[The_Preacher1973]

http://www.engadgethd.com/2008/09/25/blu-r...hd-dvds-demise/

Interesting read

Nice find.

But while BD's market share has doubled since HD-DVD's demise, most of that increase came about in the first month or so after Toshiba pulled the pin. Since them, it's been fairly stagnant hovering around the 8-10% mark (hence why I haven't updated the thread much).

Anyway, I did find this list in your link interesting:

National Treasure Book of Secrets 6.90% May 25th

Rambo 12.80% June 1st

Semi-pro 7.10% June 8th

Vantage Point 9.10% July 6th

10,000 BC 10.40% July 6th

The Bank Job 11.60% July 20th

21 7.70% July 27th

Stargate Continuum 9.30% August 3rd

Harold & Kumar Escape From Guantanamo 7.20% August 3rd

Street Kings 9.10% August 24th

Terminator: The Sarah Conner Chronicles 17.40% August 24th

The Scorpian King 2: rise of a Warrior 6.90% August 24th

Heroes: Season 2 7.90% September 7th

The Forbidden Kingdom 11.70% September 14th

Smallville: The complete Seventh Season 6.80% September 14th

This list shows the cumulative sales of individual titles that have had a day and date release with the DVD version.

This list shows that the average was bout 9.5% for the titles listed.

Still in the 8-10% range I've been seeing since May.

If there has been an increase in BD's market share, it's still too subtle to see from the coarse data we're given.

Edited October 1, 2008 by The_Preacher1973

[The_Preacher1973]

W/E 28th September

Top 20 Sales Volume 6:94

Total Market Revenue $10.92M:$118.94M

Market Share of Top 20 Titles

1. POTC Trilogy 100%

2. Predator 77%

3. The Godfather 68%

4. LA Confidential 52%

5. Blow 44%

6. Troy 39%

7. PE 37%

8. Madagascar 35%

9. 9Batman Begins 33%

10. 300 30%

11. Transformers 24%

12. The Nightmare Before Christmas 18%

13. Speed Racer 13%

14. The Forbidden Kingdom

15. 88 Minutes 9%

16. Run Fatboy Run 7%

17. Leatherheads 6%

18. The Love Guru 5%

19. Sex and The City 3%

20. Made of Honor 3%

[MACCA350]

30th March: 8:92

6th April: 4:96

13th April: 5:95

27th April: 6:94

4th May: 5:95

25th May: 7:93

1st June: 10:90

8th June: 9:91

15th June: 7:93

22nd June: 6:94

12th July: 12:88

14th September: 8:92

28th September: 6:94

Looks like it's just going around in circles

cheers

[Chill]

30th March: 8:92

6th April: 4:96

13th April: 5:95

27th April: 6:94

4th May: 5:95

25th May: 7:93

1st June: 10:90

8th June: 9:91

15th June: 7:93

22nd June: 6:94

12th July: 12:88

14th September: 8:92

28th September: 6:94

Looks like it's just going around in circles

cheers

Yes on the surface it does, however as posted above we need to look in more detail, on some weeks when the BD % look down it is due to New DVD releases that are not on BD and visa a versa, the best indications over the next 12 month or so will be $ and percentage share of day and date new releases. Even with day and date it is already becoming clear that the nature of the title has a major effect, that is a comedy or "chicks flick" will not sell

well on BD but a high impact visual movie will sell very well. This is to be expected, as all with BD players also can play DVD consumers will chose the BD when it makes a big difference to the experience, and the cheaper DVD when near enough is good enough.

Edited October 8, 2008 by Chill

[The_Preacher1973]

W/E 5th October

Top 20 Sales Volume 13:87

Total Market Revenue $27M:$144M which equates to a 19:81 market share.

Market Share of Top 20 Titles:

1. POTC Trilogy 100% (not available on DVD)

2. Ultimate Unrated Comedy Collection 96%

3. Daredevil 81%

4. The Sixth Sense 64%

5. The Godfather 62%

6. Predator 60%

7. L.A.Confidential 55%

8. Batman Begins 45%

9. 300 42%

10. Transformers 38%

11. When We Left Earth 34%

12. PE 33%

13. The Invincible Iron Man 24%

14. The Nightmare Before Christmas 22%

15. Iron Man 17%

16. Speed Racer 16%

17. The Forbidden Kingdom 14%

18. Forgetting Sarah Marshall 8%

19. Leatherheads 7%

20. Sex and The City 4%

As expected a very encouraging week for BD due to the launch of Iron Man.

[tonyjg]

20. Sex and The City 4%

As expected a very encouraging week for BD due to the launch of Iron Man.

this doesn't appear to be VERY encouraging at all !!

Last time - it was only 3% and Made Of Honour was only 3% as well (now its off the top 20) Obviously the 'chick flick' market aint biting into the DVD/Blu sales.

Also - new rehashed titles like BLOW come and go (or blow in the wind) - 5. Blow 44% last week - and nowhere this week. I'd be very concerned about re-releasing titles and not seeing them at least hang around for a few weeks.

Even newer releases aren't being sustained - 15. 88 Minutes 9% 16. Run Fatboy Run 7% - both gone (granted neither are masterpieces - and the former is craP).

And TROY - 39% and then gone ?????? How can this be explained ???

(We wont mention THE LOVE GURU - thankfully its gone !!)

The higher % titles must be moving very few on both DVD and Blu to have such a higher Blu % rate for some titles like BATMAN BEGINS and 300 remaining.

The 'interesting' figures come next time with IRON MAN - does it have the legs ????

Edited October 19, 2008 by tonyjg

[SDL]

Really the % against DVD sales is only really interesting when the BD and DVD are both released together and is not a catalogue item that has been released in a slightly different package on DVD before.