Samsung Unveils Its Largest and Most Accessible OLED TVs Yet

Samsung has announced its latest OLED TV lineup for 2025, unveiling its largest panels yet and introducing a new series designed to make premium OLED technology more accessible. The flagship Samsung OLED S95F now arrives in an expansive 83-inch format for the first time, making it the company’s biggest OLED screen to date. This move coincides with the debut of the new S85F series, which joins the returning S90F and S95F models to offer a broader range of high-end OLED options.

All three ranges—S85F, S90F, and S95F—will be available in 83- and 77-inch screen sizes, catering to the growing global appetite for larger displays. In recent years, Samsung has noted increased demand for supersized TVs, and this expanded lineup seems poised to meet that trend head-on.

Simon Howe, Director of Audio Visual, Samsung Australia said:

Each year, we see a growing number of Australians looking to upgrade their screen size. And with this trend comes the need to offer more big screen options across our wider TV range.

Samsung continues to evolve its OLED offering with its latest Glare-Free OLED technology, which has been introduced across new models. This innovation is designed to preserve rich contrast, bright highlights, and deep blacks even in well-lit environments—no small feat in open-plan homes or daylight-heavy spaces. The coating is paired with the brand’s slimmest chassis, underscoring Samsung’s commitment to minimalist design without compromising performance.

At the heart of the S95F is Samsung’s most advanced AI-powered processor, supporting a suite of new features under the banner of Vision AI. From 4K AI Upscaling powered by 128 neural networks to real-time scene analysis via Auto HDR Remastering Pro and Real Depth Enhancer Pro, the system aims to fine-tune pictures and sound dynamically based on content and ambient conditions—the OLED Brightness Booster rounds out the effort, promising more vibrant visuals without washing out shadow detail.

Beyond the screen, Samsung’s One UI Tizen platform ties the experience together with a unified hub for streaming, live content, and smart home integration. Samsung TV Plus offers a curated mix of live channels and on-demand shows, while Gaming Hub pulls together cloud gaming platforms and connected consoles without the need to toggle between inputs. Features like AI Auto Game Mode, Adaptive Sound Pro, and Active Voice Amplifier Pro help the TVs intelligently adapt to different types of content—from fast-paced gaming to whispered dialogue in a late-night drama.

While this launch was announced specifically for the Australian market, these OLED models are expected to be part of Samsung’s global lineup. Regional availability and model codes are likely to vary. Consumers in other regions should consult local Samsung channels to confirm pricing and launch timing.

Samsung has also committed to long-term software support, with all 2025 OLED TVs eligible for a seven-year operating system upgrade cycle. That’s a reassuring move at a time when smart TV obsolescence remains a concern for buyers investing in premium panels.

While we only have a ballpark figure for the 65-inch S90F of around £2,750 in the UK, pricing for the Australian market is as below:

For more information visit Samsung