Samsung Brings Art Store to OLED as 2026 TV Range Expands

The updated line-up spans the flagship S95H, mid-tier S90H and entry S85H series, with Samsung focusing on broader size options, expanded glare reduction and a stronger push into AI-driven features. The headline addition, however, is the arrival of the Samsung Art Store on OLED, previously reserved for the company’s lifestyle-led The Frame range.

That shift is telling. Samsung is no longer treating OLED purely as a performance category, but as part of a broader strategy that blends picture quality with design, personalisation and ambient use.

The S95H leads the range, offering sizes from 55 through to 83 inches and introducing what Samsung describes as a “FloatLayer” design, allowing the panel to sit flush against the wall with a more gallery-like presentation. It also supports the optional Wireless One Connect Box, which reduces visible cabling while maintaining high-bandwidth signal transmission.

Further down the range, the S90H and S85H expand OLED accessibility, offering more size options (including 42-inch and 48-inch variants)  aimed at smaller living spaces or secondary rooms. Samsung has also extended its Glare-Free technology beyond the flagship tier, bringing it to the S90H in response to growing demand for TVs that perform consistently in brighter environments.

Simon Howe, Director of AV, Samsung Australia, commented on the release, telling StereoNET: 

In 2026, Samsung has diversified the design of its OLED TV range while bringing more of our flagship innovations across the line-up and expanding size options. As a result, we have made premium OLED performance accessible to more Australians while ensuring there is a size, Glare-Free option, and design suited to virtually every space in the home.

Across the line-up, Samsung is leaning heavily into AI-led processing. The S95H and S90H are powered by the company’s NQ4 AI Gen3 processor, which uses multiple neural networks to analyse content in real time and adjust picture and sound accordingly. Features such as 4K AI Upscaling, Colour Booster Pro and Real Depth Enhancer are designed to improve perceived detail, contrast and dimensionality, while AI Motion Enhancer Pro targets smoother performance during fast-moving content.

There’s also a noticeable shift toward more interactive, software-driven experiences. Samsung’s new Vision AI Companion introduces a conversational interface for content discovery and control, while features like AI Sound Controller and AI Soccer Mode Pro point to increasingly tailored viewing modes based on content type.

Gaming remains a key pillar. The S95H and S90H support up to 165Hz refresh rates, alongside NVIDIA G-SYNC and AMD FreeSync Premium Pro compatibility, positioning them firmly within the growing crossover between premium TVs and high-performance gaming displays.

Sound is handled by Samsung’s familiar Object Tracking Sound and Q-Symphony technologies, which integrate the TV’s speakers with compatible soundbars. At the same time, Active Voice Amplifier Pro aims to improve dialogue clarity in real-world environments.

Beyond performance, Samsung continues to build out its software ecosystem. The 2026 OLED range runs on the One UI Tizen OS with up to 7 years of platform updates, alongside access to Samsung TV Plus, the Gaming Hub, and SmartThings integration. New additions include Google Photos support and expanded ambient features, allowing users to display artwork, personal images or AI-generated visuals when the screen is idle.

Taken together, the 2026 OLED range reflects a broader shift in how Samsung is positioning its premium TVs. Picture quality remains central, but it now sits alongside design, AI interaction and lifestyle integration, with OLED increasingly expected to function as both a display and a dynamic part of the living space.

Samsung’s S95H, S90H and S85H OLED TVs are rolling out in Australia latter this month, with pricing ranging from A$1,999 for the 42-inch S90H through to A$9,999 for the 83-inch S95H, depending on model and size. International pricing has yet to be confirmed.

For more information visit Samsung