Klipsch and Onkyo Bring Jurassic World to Life in Stores

Posted on 11th June, 2025 by Jason Sexton
Klipsch and Onkyo Bring Jurassic World to Life in Stores

The Jurassic franchise is evolving once more, with Klipsch and Onkyo along for the ride.

With Jurassic World Rebirth set to erupt onto cinema screens on 2 July 2025, Premium Audio Company (PAC) has announced a blockbuster global partnership with Universal Pictures and Amblin Entertainment, appointing its flagship brands—Klipsch and Onkyo—as the exclusive promotional audio partners for the film.

But this isn’t just a case of brand logos tacked onto a trailer.

As part of the partnership, PAC is bringing the thunder of the Jurassic franchise into retail showrooms across the globe through an ambitious in-store experience campaign. Participating authorised dealers will feature immersive product demonstrations, custom point-of-sale materials, and co-branded content designed to show how Klipsch and Onkyo systems can deliver cinema-grade impact at home.

Dave Gans, Global Vice President of Marketing at PAC, told StereoNET:

Both Klipsch and Onkyo have spent nearly 80 years perfecting the art of immersive sound, engineered to put fans right in the heart of the action. Jurassic World Rebirth is the ultimate showcase of that experience.

Retailers will be equipped to simulate the on-screen spectacle through live demonstrations that bring to life the film’s iconic roars, stomps, and chaos, highlighting the audio prowess of Klipsch loudspeakers and Onkyo electronics. The result will be a showroom experience that blurs the line between cinema and home entertainment, with interactive displays aiming to draw in moviegoers and AV enthusiasts alike.

The campaign is supported by digital content across social channels and dedicated microsites, encouraging fans to discover how the upcoming film can be felt, not just watched, through cutting-edge audio gear.

Jurassic World Rebirth signals a bold new chapter in the franchise, directed by Gareth Edwards (Rogue One) and penned by Jurassic Park screenwriter David Koepp. Set five years after Dominion, the story follows covert operatives led by Scarlett Johansson’s Zora Bennett as they race to extract rare genetic material from an abandoned island facility, home to the last—and deadliest—dinosaurs on Earth.

The film stars Johansson alongside Mahershala Ali, Jonathan Bailey, Rupert Friend, and Manuel Garcia-Rulfo. Its narrative intertwines bioethics, survival, and discovery, promising to evolve the franchise both thematically and visually.

For fans, the film is one thing. But hearing it in your lounge room, powered by Klipsch and Onkyo, may just be the next best thing to sitting front row at the cinema.

For More Information Visit Klipsch

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Jason Sexton's avatar
Jason Sexton

Joining StereoNET in 2025 as Deputy Editor, Australia & New Zealand, Jason’s decades of experience comes from a marketing, brand development, and communications background. More recently, a decade in specialist retail has armed him with the knowledge required to deliver the right information to a captive and curious audience.

Posted in: Home Theatre | Lifestyle

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