Interdyn Brands Consolidates Distribution Portfolio

In a letter sent to its specialist dealer network this morning, Director Sam Encel said:

I write to you with bittersweet news. For the past decade, our business has continued to grow strongly year-on-year. Paradoxically, we've achieved this revenue growth by focusing only on a select group of core brands. We're now one of the biggest independent hi-fi distributors in Australia and New Zealand by revenue, but we do it with one of the smallest brand portfolios in the business. The reason for this is focus.

Sam Encel, Director, Interdyn Brands

Encel continues:

The pursuit of this strategy requires vigilance and the making of occasionally tough decisions. In rare cases, we'll decide to cease our distribution of products where the resources required to maintain them detract from our ability to focus with intensity on our major partners.

With the above in mind, Interdyn Brands says it has decided to cease the distribution of PMC Speakers, Roon and Panasonic Blu-ray players in Australia. 

Interdyn says it is constantly refining its ability to give maximum energy to its portfolio and that its team is now the largest it's been in recent years, with more hiring underway. Encel added: "We're aggressively preparing for current and future growth, and freeing up product management, marketing, support and logistics capacity in this context is going to be imperative".

The changes are in line with what Interdyn expects to be an "incredible pipeline of products due to come out from our core brands - alongside the need to manage supply-chain challenges so that we can continue to provide excellent service in an unpredictable environment."

Business excellence relies heavily on foresight, shown here in spades with Interdyn renewing its focus on its existing brands, including house-brand Encel and leading brands such as Pro-Ject, Rotel, Monitor Audio, SVS, IsoTek, Ortofon, and more. 

Encel concluded:

We'll work to the best of our ability with PMC, Roon and Panasonic to assist them in transitioning to new distribution arrangements in an orderly fashion. Until such time, sales and support will continue to be provided by Interdyn for their products.

Interdyn, founded in Melbourne more than 60 years ago, has built a solid foundation and strong reputation for representing world-leading brands in Australia. It has also undergone many transformations in that time to respond to changing market and consumer trends, and confidently pivoted when required. Like the song says, "You've got to know when to hold 'em, know when to fold 'em" ... 

For more information visit Interdyn Brands