HARMAN Launches World’s First Automotive Neo QLED Screen

We've been spoilt with today's super high-resolution and crisp displays on our phones and tablets, TVs, and computer monitors. The average person spends anywhere from two to five years in a car in their lifetime, and until now, we've only been given entry-level technology with displays in vehicles.

The good news is that nearly a decade after the coming together of one of the world's leading display manufacturers and the leader in automotive solutions, HARMAN, they've now launched a new display product that it says "brings true consumer-tech level viewing experiences to the car". The display will be available in the all-new Tata Harrier.ev and marks the first in-vehicle integration of Samsung's proprietary Neo QLED technology, which is exclusively licensed to and optimised by HARMAN for automotive applications.

Shilpa Dely, Vice President, Displays at HARMAN, told StereoNET:

We've brought together Samsung's cutting-edge consumer display innovation and HARMAN's deep automotive expertise to create something truly unique: a first-of-its-kind, in-vehicle visual experience that brings living room TV-level brilliance to the road. We have finally closed the gap between consumer and automotive display technology—and we're proud to debut this global breakthrough with our trusted partners at Tata Motors.

Theatre Quality Visuals

According to the company, the new 14.53-inch floating Neo QLED display in the Harrier.ev is engineered to deliver home-theater-level visual brilliance under all lighting conditions. The cadmium-free Quantum Dot display with intelligent Blue Mini-LED control delivers 1200-nit peak brightness, perfect black levels, and a wide 95% NTSC colour gamut for lifelike images far beyond the capabilities of conventional automotive LCD displays. 

It features an ultra-slim, modern design with bezels under 5 mm for a refined, immersive viewing experience built to meet rigorous automotive durability and safety standards. It also utilises HARMAN's proprietary real-time visual control algorithms, which dynamically manage image output to reduce power consumption, an ideal solution for electric vehicles.

The screen technology integrated into Tata Motors builds upon the JBL-branded audio systems already established in its vehicles across India.

Anand Kulkarni, Chief Products Officer, Tata Passenger Electric Mobility Limited, added:

We're committed to delivering world-class technology to Indian consumers. Together with HARMAN, we're bringing the best of consumer display innovation in India's most capable SUV, the recently launched Harrier.ev, transforming it into a true third living space after home and office. This collaboration sets a new standard for in-cabin experiences—not just in India, but around the world.

HARMAN says that "as mobility continues to evolve, HARMAN's new display product represents a bold leap forward in how automakers can meet rising consumer expectations. By merging consumer electronics brilliance with automotive-grade innovation, HARMAN is helping redefine what it means to be in the driver's seat".

Tata Motors sells vehicles across a wide range of global markets, with a particularly strong presence in India, the company's largest and most significant market, accounting for 66% of its total global vehicle volume. At the time of writing, Tata Motors operates more than 250 dealerships across 44 countries and is actively pursuing international expansion so look out for these coming soon in your region.