Chord Company Goes Big in Bristol

The Wiltshire, UK-based high-performance cable manufacturer, Chord Company, turned 40 last year and has no signs of slowing down as it prepares to offer visitors to this year’s Bristol Hi-Fi Show an expanded demonstration space, a global product unveiling, plus interactive demo sessions with Q&As and exclusive competitions.

For 2026, Chord Company moves to The Old Vic Room, a new and improved demo location for the brand that benefits from not only being larger but also quieter - something not all spaces can guarantee at such a venue.

Alongside a chance to “witness the transformative power of Chord Company’s proprietary ARAY mechanical tuning and advanced audio technologies”, this room will host the preview of the forthcoming Chord V‑Link loudspeaker terminal link system.

Chord V-Link

We’re told that the V-Link takes a “radically different approach” to bridging links/speaker jumper cables, which traditionally “force the audio signal to pass through one binding post to reach the next”. Instead, according to Chord Company, the Chord V‑Link ensures the signal reaches both inputs simultaneously via perfectly matched cable lengths, while also removing a connection point from the signal path.

Following this show preview, the Chord V‑Link will officially launch later in 2026 across the following speaker cable products: EpicXL, SignatureXL, Sarum and ChordMusic.

In addition to the main listening room, Chord Company’s expert factory team returns to its familiar, expansive foyer display area. Here, you can access free, tailored advice on upgrades across areas of cabling and power management.

With eight core ranges, Chord Company is poised to help with upgrades designed to suit all systems and budgets. In addition, the Chord Company team will introduce sister brand English Electric’s range of advanced streaming accessories and network switches.

The Bristol Hi-Fi Show 2026 runs from February 20-22.

For more information visit Chord Company