CES 2019: HISENSE AUSTRALIA TO UNVEIL NEW SMART TV PLATFORM

Within weeks, the company will launch its new locally developed Smart TV platform at the Consumer Electronics Show (CES) in January 2019.

The latest version of the brand’s Smart TV operating system will be called VIDAA U3.0 A1, and it’s designed to make smart assistant integration an even better experience for Hisense TV owners.

The latest version of VIDAA offers full integration with Amazon Alexa, but it can also connect to Google Assistant using a Google Home device.

Switch on a Hisense telly loaded with the new VIDAA software, and you can access a new Smartsense hub onscreen that shows real-time weather data.

Also handy is the new Discover feature that highlights trending apps making your selection a quick, easy and informed choice.

Hisense says all of its 2019 models will have the new VIDAA software, but it’s unclear if it’s backwards compatible with older model TVs.

Only a decade ago we were sitting at a svelte restaurant within Melbourne’s trendy Southbank precinct talking to Croc Media CEO, Craig Hutchison, and his troops about a new TV brand called Hisense that his company had begun promoting.

Hutchison, a former colleague, had high hopes for the fledgling brand that Hisense was back then. But he was proven right by its meteoric success.

Fast-forward ten years, and who would have guessed that since its arrival here in 2006, Hisense would go on to be one of the country’s major appliance and TV brands?

This level of maturity ensures Hisense can develop its own technology without having its Chinese parent company holding its hand.

The new VIDAA software is a coup for Hisense Australia and one that’s pleasing to Andre Iannuzzi, Hisense Australia’s Marketing supremo.

He said:

Australia is a nation of early-adopters – we’re tech-savvy and are always looking for ways to improve connectivity in the home, especially in the living room,

With this in mind, innovation, performance and user experience continue to be key priorities for us as we move into 2019. Our new smart TV operating system, VIDAA U3.0 AI, and the continued development of the RemoteNOW smartphone App are a testament to this and will feature the latest advancements in AI technology, including integration with multiple leading smart assistant platforms,

Iannuzzi points out that along with enhanced connectivity, the new VIDAA operating system also offers faster boot times.

In other news, Hisense confirms it will offer Australian buyers a new Android TV line-up in 2019 which will also be unveiled at CES in January 2019.

For more information visit Hisense.