Hi Drizt,
I too am in the market and have been told LCD better than plasma etc etc, but personally don't like the sheen that seems to acompany current gen LCD's.
Take a look at the Pioneer PDP-MXE10......it is part of the "professional" series, and you won't find it at JB hifi....only at places like "the Big picture people".
Very impressive, and won't burn in.