UK’s HEA Distribution Acquires Specialist Sonos Accessories Brand

Flexson lays claim to being “the original and best-known dedicated Sonos accessories brand” and, as of now, has been acquired by HEA Distribution. In doing so, it also returns to members of the brand's founding team, marking a significant milestone for the company, the wider Sonos community, and HEA Distribution.

Flexson has been acquired from Exertis UK, along with its sister brand SoundXtra, which designs and manufactures high-quality accessories for a range of leading speaker and soundbar brands, complementing Flexson's dedicated focus on the Sonos ecosystem.

This move makes Flexson HEA Distribution’s first own-brand in its portfolio, reflecting the company's commitment to developing high-quality, specialist products alongside its established roster of represented manufacturers.

To support the acquisition, Mark Glen and Rob Neil join the HEA Distribution team, bringing decades of brand and industry expertise.

Mark Glen joins HEA as Director of Own Brands. Mark brings almost 20 years of experience in the Sonos ecosystem, including a long association with the Flexson and SoundXtra brands.

Meanwhile, Rob Neil has been appointed International Sales Director – Own Brands. Rob has decades of industry experience and is a renowned specialist in scaling global sales via distribution partnerships.

Ross Durr, co-founder of Flexson and Director of HEA Distribution, told StereoNET:

With Flexson back in the hands of people who helped build it, we are able to refocus entirely on what Sonos users and installers genuinely need. From the outset, our objective has been straightforward: to design accessories that make Sonos easier to install, easier to live with, and capable of delivering the best possible sound in any space. We are excited to be moving the brand forward once again and to continue developing products that help people extract even greater value from their Sonos systems.

The Flexson portfolio encompasses high-quality wall mounts, floor stands, TV brackets and specialist mounting solutions, each designed to integrate Sonos products seamlessly into any environment - whether residential, hospitality, commercial or custom installation.

With this in-built expertise in the Sonos-sphere, the HEA team appears well-equipped to ensure Flexson remains the first choice for anyone seeking to install, position, or optimise a Sonos setup. The refreshed direction places equal emphasis on the requirements of consumer, commercial and custom installation (CI) customers, with new product development and further innovation already underway.

We look forward to seeing how the new products develop and wish the growing HEA Distribution team all the very best with this exciting addition.

For more information visit Flexson