Sony BRAVIA 8 II OLED TVs Land in the UK and Europe

That makes it the perfect time to take a closer look at Sony’s second-generation QD-OLED release and assess whether the update is worthy of consideration.

Known formally as the BRAVIA 8M2 in some regions, the BRAVIA 8 II continues Sony’s foray into premium OLED territory with a strong design-led approach backed by serious picture-processing power. It features the brand’s latest QD-OLED panel combined with the Cognitive Processor XR—Sony’s proprietary chipset designed to mimic human perception by analysing content and optimising contrast, colour, and clarity in real time.

Sony has positioned this generation as a more accessible entry into the world of QD-OLED. While the previous A95L carried flagship pricing, the BRAVIA 8 II aims to reach a broader audience without losing its premium edge. UK and European pricing starts at £2,500 / €2,600 for the 55-inch model—less than its predecessor’s launch price—and puts it in competitive territory against LG’s G5 series.

In terms of design, the BRAVIA 8 II introduces what Sony calls the “Slim One Slate” concept, which fuses the screen and bezel into a seamless, minimalist slab. The rear aluminium stand seems to vanish entirely when viewed from the side, directing full attention to the image itself. A versatile two-way stand even lets you choose between a low-profile setup to showcase the picture or a taller stance that accommodates a soundbar without looking out of place.

At its heart are more than eight million self-illuminating pixels, each independently switched on or off to deliver perfect blacks alongside dazzling highlights. A temperature sensor works in tandem with Sony’s XR Contrast Booster to precisely control light output, pushing peak brightness higher in bright scenes while preserving deep blacks in shadows. Sony’s XR Triluminos Max™ further stretches colour volume, rendering billions of lifelike hues even in the brightest highlights. At the same time, XR Clear Image upscales lower-resolution feeds toward near-4K clarity using AI-trained pattern analysis. And if you’re worried about fast-moving sports or gaming scenes, XR OLED Motion inserts extra interpolated frames to keep motion smooth and blur-free.

Sony hasn’t forgotten viewing comfort, either: the QD-OLED panel maintains consistent luminance and colour from virtually any angle, and its anti-reflection coating fights glare so that daylight or room lights don’t wash out dark details.

Audio hasn’t been overlooked either. The BRAVIA 8 II features Sony’s Acoustic Surface Audio+™, a clever bit of engineering that turns the screen itself into a speaker. By vibrating the panel, it projects sound from where the action appears on screen, eschewing traditional speaker placements. It’s an intriguing concept that promises a more direct audio experience, at least in theory. Whether it lives up to that promise outside of the showroom remains to be seen—but we’ll reserve final judgement until we’ve had some proper time with it.

Sony’s latest OLED also caters to gamers and home-cinema fans alike, supporting HDMI 2.1 features including 4K 120 Hz playback, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), along with Dolby Vision, HDR10, and HLG support for cinematic viewing.

With the BRAVIA 8 II now rolling out across the UK and Europe and already available in territories like Australia and the US, Sony has made a compelling case for QD-OLED in the living room, without the eye-watering flagship price tag.

The 55-inch model has a suggested list price (subject to variation) of £2,500 / €2,600 / US$1,999 / AU$3,299. While the 65-inch model is listed at £3,000 / €3,200 / US$2,799 / AU$3,999. 

For More Information Visit Sony