Samsung’s 115-Inch Neo QLED Bets on AI — But at a Cost

It arrives not long after Samsung’s headline-grabbing 115-inch Micro RGB TV — which we reported on in August — setting up a two-pronged strategy: Micro RGB as the halo technology, Neo QLED as the (relatively) more accessible wall-filler for home cinemas.

Simon Howe, Director of Audio Visual at Samsung Australia, told StereoNET:

“Australians love big screen home cinema experiences, which has contributed to super large screen TVs becoming the fastest growing segment in the industry. With the 115” QN90F, Samsung Australia has further expanded its super large screen line-up, offering more Australians access to big-screen options to suit their lifestyle.”

Samsung says the QN90F’s “Glare Free” screen has been independently verified with Unified Glare Rating thresholds. That matters, because UGR is a recognised measure in professional lighting, and lower scores mean fewer reflections and less eye strain in bright rooms — precisely where oversized TVs tend to struggle.

The company also claims its new NQ8 AI Gen3 processor, packing 768 neural networks, pushes upscaling and motion handling to “new heights.” This silicon is said to power features like Supersize Picture Enhancer — a deep-learning algorithm designed to preserve clarity and reduce noise across the 115-inch canvas — as well as 4K AI Upscaling Pro and Neo Quantum HDR Pro for scene-by-scene tone mapping. Motion clarity, Samsung says, is further enhanced by Motion Xcelerator 144Hz and AI Motion Enhancer Pro, while Auto HDR Remastering attempts to give SDR content an HDR-like punch in real-time.

For audio, the company claims “top-channel” Dolby Atmos speakers and Object Tracking Sound+ provide dynamic sound that follows on-screen movement. Howe again emphasised Samsung’s approach:

“Not all big screens are created equal. Detail can be lost as content is stretched across a larger screen, or it utilises larger pixels, losing the finer details on screen. As the number one global TV leader for 19 years, Samsung has worked hard to produce features like Supersize Picture Enhancer and AI upscaling to ensure Australians can go bigger without compromising on picture quality, while ensuring that the TV’s sound quality is super-sized to match the incredible picture.”

Other features include Samsung’s Vision AI for personalised content, Gaming Hub for cloud-based play without a console, SmartThings integration, and Knox security. The set will also ship with Samsung’s One UI Tizen platform, which the company says will now receive up to seven years of OS updates.

The 115” Neo QLED 4K QN90F also joins an already expansive super-big line-up: the 100” Neo QLED 4K QN80F, the 98” Neo QLED 4K QN90F, and the 98” Crystal UHD 4K DU9000, as well as the above-mentioned 115” Samsung Micro RGB TV.

At AU $26,999, the new QN90F is a significant investment, but its nationwide availability through Samsung direct and major retailers underlines that this is no boutique experiment — it’s a mass-market bet on Australians’ appetite for giant screens. The question is whether Samsung’s blend of Mini LED, anti-glare certification and heavy AI processing will be enough to stand out in what’s rapidly becoming one of the hottest segments of the TV market. 

For more information visit Samsung