Loewe Launches 97-Inch OLED Flagship Television

Unveiled at High End Munich 2025, this 97-inch OLED showpiece aims to redefine premium home entertainment, blending top-tier picture performance with unmistakable design pedigree.

Hand-built in Kronach, Germany, the Stellar 97 is a testament to Loewe’s century-long pursuit of engineering excellence and aesthetic refinement. It joins Loewe’s Stellar range and represents the pinnacle of the company’s OLED lineup.

At its heart is a new generation Ultra HD OLED panel, sourced from LG Display, and paired with Loewe’s own in-house OLED modules — developed, engineered and assembled entirely at Loewe’s headquarters.

A spokesperson for Loewe told StereoNET:

This isn’t just about bigger; it’s about delivering uncompromising picture quality and craftsmanship on a grand scale.

Equipped with Dolby Vision IQ Precision Detail and individually calibrated at the factory, the Stellar 97 promises colours exactly as filmmakers intended. Even stretched across nearly 2.5 metres, it maintains Loewe’s exacting standards for contrast, brightness and nuance.

Gamers and streamers alike aren’t left wanting. The Stellar 97 integrates Vidaa Cloud Gaming, with built-in services like Blacknut and Boosteroid, alongside console controller support. Loewe’s new Vidaa U9-based OS9 platform powers the smart experience, offering rapid navigation and pre-installed heavyweights like Netflix, Disney+, Amazon Prime Video, and Apple TV+. Seamless media sharing is handled via AirPlay, Miracast, and Matter compatibility.

A redesigned remote — featuring infrared, Bluetooth, voice input, illuminated controls and dedicated streaming buttons — tops off the user-friendly ecosystem, with the option of Loewe’s traditional assist remote for purists.

Visually, the Stellar 97 channels Loewe’s famed minimalist luxury. Its brushed aluminium frame, diamond-cut edges and discreet acoustic fabric grille strike an elegant balance between understated and striking. All cabling is cleverly routed through integrated channels and smart covers for a clean finish, while a specially developed hidden wall mount allows for a flush, near-wall installation.

The company added:

The Stellar 97 turns a living room into a private cinema without compromising on design — it’s a genuine centrepiece.

There’s also a playful side: Loewe’s built-in magic. The light system projects subtle ambient lighting, allowing users to tweak colours, brightness and animation or switch it off entirely for a purist look.

The Stellar 97 has also been recognised with an iF Design Award and a Red Dot Design Award for 2025—two of the most respected international design competitions, honouring excellence in innovation, functionality, and aesthetics.

The Loewe Stellar 97 dr+ will be available from November 2025 at selected specialist retailers across Europe, the UK and Australia, with a recommended retail price of €29,999 | £26,000 | AU$44,999. Availability for other regions, such as the US, has yet to be confirmed.

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