KEF x Lotus LS60 Wireless Loudspeakers

KEF provides the soundtrack to the Lotus Emira and, more recently, announced its continued partnership by doing the same for the Lotus Eletre Hyper-SUV. Today, these two iconic British brands are teaming up again to introduce an impressive collection of KEF x Lotus products for the home, the first being a special edition of the Applause Award-winning LS60, dubbed the LS60 Wireless Lotus Edition.

To quote the press release, "With a shared obsession for creating exhilarating experiences and a long history of engineering excellence and design revolution, the KEF and Lotus journey has always centred on enriching the future of lifestyle." From this intention, the LS60 Wireless Lotus Edition was born, a versatile speaker that seamlessly combines the latest technologies with excellent sound, inspired by Lotus' heritage colour - British Racing Green.

With an ultra-slim and contemporary design combined with a classically sleek finish, the LS60 Wireless Lotus Edition fits effortlessly into a wide range of living spaces. KEF adds that "It takes 'track spirit' to an entirely new dimension."

Grace Lo, President and Head of Global Marketing at KEF, told StereoNET:

Together, we have been working closely to deepen our partnership, which has previously seen two British iconic brands collaborate to create an extraordinary in-car audio experience for Lotus users, and now will be extended from cars into homes with a series of co-branded KEF x Lotus home audio products, starting with the LS60 Wireless Lotus Edition - a new milestone in our enduring partnership.

Yingjia Yao, Vice President of Group Lotus and Global Head of Lotus Life, added:

With the success of KEF audio in the Emira sports car and the prospect of further success in the Eletre Hyper-SUV, we have extended our collaboration into the world of home audio with the launch of the LS60 Wireless speaker. It is designed to vividly embody the streamlined style of the sports car; the colour is inspired by the historic Lotus colour palette.

KEF's LS60 was launched as part of the British speaker company's 60th anniversary year and boasts being the world's first Single Apparent Source wireless system.

The speaker tech includes a specially designed 12th Generation Uni-Q driver array, Metamaterial Absorption Technology (MAT), 4 x 5.25-inch Uni-Core bass drivers and much more. KEF states this exclusive configuration provides a purer and more impactful sound, vanishingly low distortion, and maximises bass performance in a single unit. The total claimed system power is 1400W, with dedicated amplifiers powering HF, MF and LF.

This is all fed by KEF's W2 wireless platform enabling wireless connection between the speakers and compatible source. However, the system also offers a wide range of wired inputs. Set-up is simple thanks to out-of-the-box wireless compatibility and the KEF Connect app, so you will be streaming music and podcasts instantly at up to 24bit/384kHz, while the various connection options allow quick connection directly to a turntable, games console or TV.

The LS60 Wireless Lotus Edition and future collaborative designs for the home will be available from uk.kef.com and the new Lotus global flagship Brand Centre on London's Piccadilly. Lotus London is the brand's first digitally-driven showroom, a 'Hyper Space' that we're told embodies the manufacturer's bold, electrified future.

The KEF LS60 Wireless Lotus Edition: £7,000 per pair from uk.kef.com and Lotus London, 73 Piccadilly, Mayfair, London, W1J 8HS.

Visit KEF for more information