Hisense L9Q TriChroma ‘Laser TV’ Promises 200-Inch Home Cinema

With triple-laser technology, immersive audio, and a premium finish, the L9Q represents the brand’s boldest push yet for this growing category.

Although Hisense markets the product as a 'Laser TV', it is, in technical terms, an ultra-short throw (UST) projector system bundled with a dedicated Ambient Light Rejection screen. The branding is designed to suggest a television replacement rather than a traditional projector, and Hisense has previously taken umbrage at the “projector” label. Part of the reason is that the L9Q includes a built-in ATSC 3.0 tuner, making it more TV-like. Functionally, though, the chassis sits just below the screen and projects upwards — a living-room-friendly alternative to a giant flat panel.

At the core of the L9Q is Hisense’s TriChroma™ light engine, which blends red, green and blue lasers to deliver what the company claims is an astonishing 110 per cent of the BT.2020 colour space — said to be the widest yet in its class. Brightness is quoted at 5,000 lumens with a 5,000:1 native contrast ratio, figures that, if realised in practice, should allow content to retain clarity and depth even in brightly lit rooms.

The throw ratio is quoted at 0.18:1. In practice, the total projection size can reach 200 inches, but to do so, you’ll need to position the unit around 25 cm (10 inches) from the wall. A very reasonable 100-inch picture can be achieved if the space is tighter, from as little as 12 cm (5 inches) away. Hisense also offers matched ALR screens in 100, 110, 120, 136 and 150-inch formats, engineered to maximise brightness and clarity across different environments. Setup is supported by Auto Screen Alignment and manual keystone correction to simplify installation.

Audio is another area in which Hisense makes strong claims. The L9Q is promoted as the first "Laser TV" to integrate a 6.2.2-channel surround-sound system, with dual subwoofers for low-end weight and up-firing drivers to create a more convincing 3D effect. Hisense says this arrangement can deliver everything from the thud of footsteps behind you to the patter of rain overhead, without needing an external sound system.

The audio system has been developed in conjunction with Devialet and the Opéra de Paris, a collaboration that Hisense claims brings deeper bass, cleaner highs, and a more cinematic presentation. According to the company, the goal is to deliver a soundstage with the richness and clarity expected of a premium home theatre experience.

Naturally, the L9Q doubles as a smart platform. Running Google TV offers over 10,000 apps and 800-plus free live channels, with voice control via Google Assistant, Amazon Alexa or Apple HomeKit. Connectivity includes HDMI 2.1, Wi‑Fi 6E, and NEXTGEN TV (ATSC 3.0), positioning the projector as reasonably future-proof. Readers in other regions — such as Southeast Asia, Australasia and Europe, where formats like DVB‑T / DVB‑T2 remain the standard for free-to-air broadcasting — should note that the NEXTGEN TV tuner will not apply outside North America. Hisense also draws attention to the design, which was inspired by the Royal Opera House and Roman theatres, featuring Black Walnut panels, brushed‑metal finishes, and ambient lighting touches.

This launch also highlights Hisense’s broader strategy. As StereoNET recently reported with the recent release of its jumbo 116UX Mini‑LED TV, the company is pushing forward at both ends of the display spectrum. On one side, ultra‑large direct‑view TVs aim to dominate the flat‑panel market; on the other, advanced ultra‑short throw “Laser TVs” like the L9Q offer an alternative path to big‑screen immersion in the living room. These moves show Hisense’s determination to redefine what “large‑screen home entertainment” means, whether you favour cutting‑edge panel technology or the projection route.

The company points to its continued leadership in the ultra-short throw projector market, with a 69.6 per cent global share in Q1 2025, marking six consecutive years at number one. The L9Q will roll out internationally, with markets including the United States, Canada, and Germany confirmed first. In the US, the L9Q is listed at US$5,999 via Hisense’s official store, with shipping expected to begin in late August 2025.

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