Dolby Vision 2 launches at IFA 2025 with Hisense first and CANAL+ support

The update introduces a new image engine, AI-driven “Content Intelligence”, and creator-facing controls designed to extract more performance from modern, high-brightness TVs while preserving artistic intent.

At launch, Hisense becomes the first major TV brand to commit to Dolby Vision 2 across premium models, including RGB-MiniLED sets powered by MediaTek’s Pentonic 800 with MiraVision™ Pro PQ engine — the first confirmed silicon to integrate the new standard. French media and entertainment group CANAL+ has also pledged support, bringing movies, series, and live sports in Dolby Vision to subscribers as the ecosystem rolls out.

Hisense framed the move as a natural step for its premium sets. Sonny Ming, GM of Hisense TV Product Marketing, adding that pairing Dolby Vision 2 with RGB-MiniLED aims to unlock ultra-wide colour and ultra-high brightness on next-gen models:

This represents exactly the kind of innovation Hisense customers expect from premium television experiences.

Dolby Vision 2’s Content Intelligence adds tools that adapt the picture to the content and the viewing environment. Precision Black addresses the perennial “too dark” complaint by making shadow detail clearer without steamrolling intent. At the same time, 'Light Sense' fine-tunes the image using ambient light detection and reference lighting data from the source. Sports and gaming profiles introduce white-point and motion controls tuned for fast action, and new bi-directional tone mapping lets creators better target today’s brighter, more colourful displays.

Dolby’s earlier Dolby Vision IQ used room-light sensing to tweak presentation. 'Light Sense' appears to evolve that idea by combining ambient measurements with reference lighting data embedded in the content. However, Dolby has yet to detail how the two will coexist fully.

Existing Dolby Vision content will continue to play normally on DV2 sets; however, the new behaviours — including creator-guided tone-mapping responses and scene-by-scene motion control — rely on Dolby Vision 2-capable TVs and content mastered with expanded metadata.

Speaking at the launch, John Couling, Senior Vice President of Entertainment at Dolby Laboratories, said the new standard arrives at a pivotal moment for both TV technology and creative expression: 

“We’ve reached an inflection point where TV technology has dramatically changed while artists continue to demand even more innovative tools, Dolby Vision 2 redefines how we think of Dolby Vision to unleash the full capabilities of modern TVs while giving artists unprecedented opportunities to push their creative boundaries further than ever before.

Going beyond HDR, Dolby is also introducing 'Authentic Motion' — the first creatively driven motion control tool — so filmmakers can dial in shot-by-shot motion handling to maintain cinematic feel without unwanted judder. Crucially, this is positioned as a creator-led control rather than a blanket smoothing mode, which should help avoid the dreaded “soap-opera effect”.

Arriving in two tiers — Dolby Vision 2 Max for flagship displays and the standard Dolby Vision 2 for mainstream sets — the platform enters a split market. Samsung remains aligned with HDR10+ (no Dolby Vision), while LG, Sony, Panasonic and Philips continue to support Dolby Vision alongside other HDR formats.

Timelines are still fluid. Manufacturers haven’t confirmed model-level details, and current guidance points to the earliest DV2 TVs appearing in 2026. Broader adoption will follow depending on each brand’s roadmap.

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