Busisoft AV Ceases Focal & Naim Distribution in Australia & New Zealand

BusiSoft AV began distributing Focal headphones in 2017. In 2019 they obtained exclusive distribution rights for the Focal & Naim Home Audio across Australia, followed by New Zealand, which the company says "delivered record sales". 

Busisoft AV referred to this withdrawal as an "uncoupling" and that it "will allow BusiSoft AV to better align with the evolving world of audio". The press release continued, "George Poutakidis, CEO and Founder of Busisoft AV and Addicted To Audio, has ambitious plans."

It is understood that Addicted To Audio's five retail stores, which were heavily branded and signed as Focal & Naim stores, will continue to "provide an immersive in-store audio experience across a range of luxury brands."

Speculation is also rife about who will now distribute Naim & Focal in Australia, with many industry commentators suggesting another well-established Melbourne distributor. StereoNET is aware that some conversations took place at the Munich High End show; however, we understand those distributors declined the offer of ANZ distribution.

Busisoft AV were recently appointed as the distributor of Cambridge Audio in New Zealand, taking over from PQ Imports who had distributed the brand for 25 years.