Audio Pro Inks 5 New Global Distribution Partnership Deals
One might have seen Audio Pro's fun, quirky-coloured speakers and that easily recognisable top carrying handle online before, and now, we might be able to actually see them and the wider range in-person at stores.
The Swedish company has been growing its worldwide distribution network, and it's now available in 55 countries worldwide, thanks to new partnerships for distribution in the UK, Australia, New Zealand, Dubai, India and Singapore.
Jens Henriksen, CCO at Audio Pro, told StereoNET:
In these challenging times, many people use the precautionary principle to sit still and await better times. But we believe that, on the contrary, now is the right time to act for the future. We believe the foundation we are creating now is something we can benefit from when the tide turns.
In the UK, Audio Pro has partnered with Go10, which also distributes other well-known brands such as Sennheiser, Bang & Olufsen, KEF and more.
The company has also inked a deal with Qualia General Trading, located in Dubai, for distribution in the United Arab Emirates.
India, a massive market, has also been included. Coincidentally enough, the agreement between local distributor Alphatec and Audio Pro was signed back in April, when India passed China as the largest country by population.
Westan Group is the new distributor for Australia and New Zealand, adding to the group's portfolio alongside other brands like Klipsch, Sonos, Pioneer and more.
As for Singapore, Audio Pro has finalised a deal with Ban Leong Technologies, which also distributes other brands like Edifier, Master & Dynamic, Ultimate Ears and the likes. We're definitely looking forward to trying out Audio Pro's offerings in a store near us!
For more information, visit Audio Pro
Cheryl Tan
After diving down the custom IEMs rabbit hole since she was 18, Cheryl has embarked on a long journey trying out as many audio products as possible ever since. She’s still waiting for the day a company can create a pair of true wireless earbuds that sound just as good as wired earphones.
Posted in:Hi-Fi Lifestyle Industry
Tags: audio pro
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