Philips' new TV range includes the OLED+908 and OLED 808 and offers something for everyone with models also featuring MiniLED or LCD, with all sporting Philips' fab triple-edge Ambilight treatment.

Alongside its new range of Fidelio headphones, Philips took the wraps off its visual offerings for 2023, which will all be powered by the latest 7th Gen P5 AI processor, which promises more power, with improved Ambient Intelligence reserved for the OLEDs.

OLED+908

Amazingly, Philips has rolled out its new flagship OLED+908 already instead of keeping us waiting until later in the year, as usual. Although not due until Autumn, we can tell you that the OLED+908 features the latest META OLED panel and a Bowers & Wilkins sound system.

Coming in 55, 65 and 77-inch flavours, we're told that the OLED+908 utilises a Micro Lens Array layer and a META brightness boosting algorithm powered by the new P5. Philips says this has resulted in a 70 per cent increase in potential peak light output, taking it to 2100 nits. We can also expect wider viewing angles and improved energy efficiency.

The updated P5 processor brings further improvements, such as a new Super Resolution feature for better edge sharpness, object detail, and the next generation of Ambient Intelligence. The latter enables real-time brightness, gamma and colour response adjustment, aided by a new XYZ light sensor that measures the colour temperature of your environment. That sensor ensures the white point of the screen image is matched in real-time precisely to that in your room.

Celebrated British loudspeaker brand Bowers & Wilkins is on board for the sound and has created a 3.1 80W integrated soundbar running along the bottom of the OLED+908 covered by a Kvadrat Audiomix cloth grille. Hidden within, you will find six front-mounted drivers in a dedicated left, centre, and right arrangement, bolstered by a rear-mounted subwoofer and four passive radiators.

The OLED+908 also debuts a new remote control with a USB-C rechargeable battery. The remote also boasts a motion sensor to detect when it has been lifted and will then activate the backlighting.

OLED 808

Meanwhile, the OLED 808 series gets a 42-inch Ambilight model, which joins the existing 48-, 55-, 65- and 77-inch screen sizes. They sport a lovely-looking zero-bezel design and dark metal frame, with up to the 65-inch model sitting on a central metal swivel stand. The 77-inch version is offered with metal, flat satin-finished chrome feet at either end of the screen.

They are all loaded with the new P5 processor, handing them Ambilight Ambient Intelligence V2 and the new Super Resolution features. However, instead of the META panel, the 808s get a high-output 1000Nits OLED_EX panel for 55-inch and above screen sizes.

Gamers rejoice as Dolby Vision 4K/120Hz compatibility has been added to the HDMI 2.1 eARC support, plus VRR support for 4K from 40Hz to 120Hz at a full bandwidth of 48Gbps.

Sound is delivered by an integrated 70W 2.1 sound system, with the 42-inch getting 50W. We're promised a more accurate digital crossover controlling the distribution to the two-way left and right speakers and triple ring, rear-facing bass driver.

NEW XTRA SERIES MINILED TV

Philips also introduces the new 'Xtra Series' MiniLED two-model range featuring the 9308 and 9008.

The 9308 will be available as a 55 and 65-inch model focusing on performance and value and boasts a 120Hz, 98 per cent DCI WCG panel capable of 1000 nits of brightness. This is partnered with a 64W 2.1 Bowers & Wilkins sound system, complete with Kvadrat Audiomix fabric.

The slender metal bezel frame looks great in dark anthracite with a thin strip in a brushed black sheen across the bottom of the screen to match the open frame stand.

The 9008 series will be launched in 55-, 65- and 75-inch versions featuring the same 120Hz 1000 nits panel but with a 40W 2.0 sound system and “anthracite grey offset sticks” - that's feet to you and me.

THE ONE

Rounding off the 2023 range unwrapping in Amsterdam is Philips' 'The One' Performance Series, which sees two new models – the 8808 and 8508.

The One range aims to tick all the boxes without hurting your bank account too much, or, as Philips puts it, “a premium model, but at a mid-range, ultra-competitive price”.

To that end, Philips starts by offering screen sizes for every requirement. So, beginning with the 8808 series, you can have it in 43-, 50-, 55-, 65-, 75- and 85-inch screen sizes. Then, the 8508 can be had in 43-, 50-, 55- and 65-inch versions.

These are equipped with LCD WCG panels, with 120Hz for the 8808 and 60Hz for the 8508. That said, Philips underlines that the 8508's 60Hz panel features technology to deliver 4K/120Hz content with the motion smoothness and near sharpness of a native 120Hz panel.

As with all the new sets, The One benefits from three-sided Ambilight, that 7th-Gen P5 chip, and Google TV handling the smarts.

We've reached out to Philips regarding pricing and availability, but these are still yet to be confirmed.

Visit Philips for more information