It’s the SoundLink® Bluetooth® speaker III, which bolsters Bose’s SoundLink® product line. Bose says the SoundLink® Bluetooth® speaker III is its 'best-performing Bluetooth speaker yet, delivering a new level of audio performance, an all-new design, longer battery life, and accessory covers in five colours.’

The new SoundLink allows wireless streaming from smartphones, tablets or other Bluetooth devices.

The new model carries Bose proprietary sound technologies as well as four neodymium drivers and dual-opposing passive radiators, new digital signal processing algorithm and enhanced electronics. It goes louder than the previous model and is said to remain poised with a natural sound quality at higher listening levels.

The SoundLink® III looks good and typically Bose is well made and engineered for durability and rugged day-to-day portable use.

Its new industrial design is inspired by the SoundLink® Mini Bluetooth® speaker—sturdily built, with curved edges and a thin profile that eliminates the need for a built-in cover or stand. A silicone button panel protects from dirt and dust, and a wraparound metal grille resists fingerprints. For personalisation and added protection, new accessory covers are available in gray, blue, green, orange and pink.

The SoundLink® III weighs 1.36kg, and measures 12.7cm high, 25.4cm wide and only 5.1cm deep. It comes with a rechargeable lithium-ion battery that delivers up to 14 hours of listening. More than ample to get you through the day.

Wireless music streaming is via Bluetooth® A2DP, using a powerful antenna for a reliable connection. Pairing and/or switching a Bluetooth device is made easy with new Bluetooth LED signal lights. SoundLink 111 will store six of your most recently connected Bluetooth devices so you don’t have to go through the process of pairing a second time.

Ease of use is a given. SoundLink can be controlled by buttons on the top of the speaker, or through your smartphone.

The new SoundLink® Bluetooth® speaker III is now available and will retail for AU$399 (NZ$549). The SoundLink III will be available from authorised Bose resellers, Bose retail stores, Bose.com.au and Bose.co.nz and toll-free at 1800 173 371.

Accessory covers are available separately for AU$49.95 (NZ$64.95) each.