If you love hi-fi, cars and tech, you're in for a treat with Lotus' latest Eletre EV on display at this year's StereoNET Hi-Fi & AV Show in Melbourne.

KEF's partnership with Lotus brings high-end audio to the latest Eletre EV, ensuring the car's occupants can enjoy excellent sound quality anytime.

KEF and Lotus first kicked off their partnership in 2023 with the Lotus Emira. This mid-engined premium sports car saw KEF drawing on 60 years of audio experience to create a 10-channel audio system that could acoustically blend the drive units into the car to achieve a genuine spatial sound experience. 

For the Lotus Eletre, however, KEF has developed two audio systems to augment the media consumption experience. First is a 1,380-watt, 15-speaker surround sound system in the form of KEF Premium. There's an even more impressive system in KEF Reference, which is a 2,160-watt, 23-speaker system with 3D surround sound and space-saving Uni-Core technology. Both systems are combined with Dolby Atmos, in another first for KEF Audio.

The speakers in the system are tuned by the same engineering team responsible for the sound of KEF's flagship loudspeakers like Blade and Reference. Thanks to a host of KEF's technologies, like a dedicated automotive version of the company's signature Uni-Q driver array and Shadow Flare, KEF promises "incredibly accurate and coherent sound" for the driver and passengers in the car.

Grace Lo, Deputy Managing Director of Gold Peak and President of KEF Audio Group, told StereoNET:

We are delighted that the long-term partnership between KEF and Lotus has fostered cross-sector cooperation, which signifies a testament to KEF's great R&D capabilities in audio technology. Based on our profound partnership and shared mission to deliver the best user experience, we look forward to continuing to explore cooperation opportunities and synergies with Lotus, extending to different settings and integrating into various living spaces.

It will be displayed for the first time in Australia in the Pullman Lobby as part of the Lotus KEF Display at the 2023 StereoNet Melbourne Hi-Fi & AV Show, held from 20-22 October at the Pullman Hotel & Convention Centre, Albert Park. Tickets are on sale now.

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