Grell Audio is the new name in the Headphone Market
The name Axel Grell may be unfamiliar to many enthusiasts, but it's widely known and even more respected within the headphone industry. Grell Audio is now likely to become a brand name as well known as some that have been in the market for decades.
Axel is the former chief engineer for Sennheiser and has been at the forefront of headphone design for more than thirty years. But with a startup brand of his own name, Grell now has a new approach. Grell audio's new approach aims to lower the cost for the end-user, ushering in the future of high-res audio. “The sales model is tailored toward the spending habits of the digital age looking for opportunities to save money on high-end products without sacrificing quality for price.”
Grell's products will be sold directly through the company's website and through an exclusive pre-order release on Drop.com. The online-only sales model “seeks to remove some of the economic barrier-to-entry for budding audiophiles and to nurture the next generation of sound for tomorrow's listener.”
And with the launch comes the announcement of Grell's TWS/1 True Wireless In-ear Headphones - said to deliver audiophile-grade sound quality for consumers who crave crystal clear, transparent audio and a closer connection to their music.
An exclusive version of the Grell True Wireless headphones — the drop + Grell TWS1X — will be available via Drop.com in November following an initial pre-sale period on the company's website.
Axel Grell told StereoNET:
With our focus on audio, alone, we carefully selected custom dynamic transducers, used the best chipset that is available, and the best sounding codecs, shipped directly to the consumer in simple, inexpensive packaging. And this is true for every pair of Grell earphones — giving the user high-end quality, but not at a high-end price.
Features include SoundID-enabled personalisation, and support for codecs including SBC, AAC, Qualcomm® aptX™, Qualcomm® aptX™ HD, Qualcomm® aptX™ adaptive, LHDC, and Bluetooth 5.2 compatible. The frequency range is quoted as 6 Hz–22 kHz.
The Grell Audio TWS/1 True Wireless In-ear Headphones will sell for $199.99 USD MSRP. Grell Audio has been contacted for specific Asian pricing.
StereoNET’s Founder and Publisher, born in UK and raised on British Hi-Fi before moving to Australia where he worked as an Engineer in both the audio and mechanical fields.
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