Arena Magazine, A new man's magazine

[ntuc]

Anyone bought this? I think it is more like GQ and less like Maxim and FHM? Any comment on this magazine?

 

http://www.todayonline.com/pdflive/2710WNL018.pdf

[Quest88]

I don't buy magazines, but read about it. :)

It's a spin-off from the British magazine, claiming 50% local content. (why so many Brit magazines make it to Singapore I don't know) aimed at the 'new alpha male'.

[shun1624705838]

(why so many Brit magazines make it to Singapore I don't know)

 

And you can also ask why EPL more famous than others?  Even from local leauge?

 

Can say Marketing ???

 

Who Markets well gets profit.

[ntuc]

MediaCorp launches men's magazine ARENA

 

SINGAPORE: MediaCorp Publishing launches the first English edition of ARENA outside the UK for Singaporean readers.

 

The men's style magazine is set to hit newsstands here on 27 October 2006.

 

This is the first international men's fashion and lifestyle title to be published here.

 

ARENA aims at the new alpha male, tagged 'a Black Collar Worker' - someone who is sleek and smart; a trend-leader, jet-setter and high-flyer.

 

Besides its classy design and visuals, the magazine also hopes to win readers with its wit and ironic style.

 

From celebrity interviews to cars, gadgets, fashion and grooming, ARENA Singapore will be bringing all this and more to the readers here.

 

To a question of what makes ARENA different from the other men's magazines on the newsstands, Michael Chiang, Editorial Director of MediaCorp Publishing, says: "It has a certain history and therefore a certain pedigree that comes with the title, in terms of the kinds of names it's introduced."

 

"Whether it's discovering architects, musicians or designers, it's always been known to break new faces, and I hope we bring that kind of spirit to Singapore and introduce the ground-breakers on the scene," he says.

 

Chris Mooney, International Editorial Director of Emap UK, says: "The ARENA man would probably see themselves at the cutting edge of culture, whereas other men's magazines would see themselves as more mainstream."

 

While not all Singaporean men have a reputation for stylishness, the magazine's Singapore Editor hopes for it to be part of a changing trend.

 

Lionel Seah, Editor of ARENA Singapore, says: "(Singaporean men) are more well-travelled and well-read because of the media and the metrosexual phenomenon. I think men these days are a lot more interested in grooming, in generally wanting to look better."

 

ARENA hopes to have a Singapore readership of up to 30,000 with at least half of its content drawn from local sources. - CNA/so

[SiriuslyCold]

i could pretend I'm sleek.. maybe if i stood sideways

 

[ntuc]

i scan thru this mag and i feel nothing much. any way, i think the mag targets working adults.

[Deimos]

non working also can buy, as long as have  $$$$$$$$

 

 

;D