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Sbs Ads During Churchill's Bodyguard


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previously sbs was unwatchable on my tv in analogue, so I hadn't watched it in many years. Am I mistaken in remembering SBS as having NO ads, apart from those in between the programs. I was watching dave chapelle last night and was treated to about 4 ad breaks!

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You aren't mistaken. SBS took the decision to become a full commercial TV station (instead of being half pregnant as it was before :blink: ) some time last year. One of the outrageous claims made by SBS at the time was that more advertising would attract more viewers.

How exactly does advertising for Toyota cars increase viewer numbers? Is Toyota so important that people want to see ads for their vehicles during programming and if they aren't present the viewers will turn off their TV in disgust?

Since SBS went commercial I haven't bothered watching it.

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:blink: Damn, missed the programme. Any good? (Apart from the SBS treatment)
For anyone from SBS reading this, I've not watched SBS since the ads began interrupting their documentaries. So there! No need to read any further.

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However, if you're not from SBS and you are interested in Churchill's Bodyguard, then it was a well made docu with some good archival footage and some surprises not in the history books - pity about the ads breaking the 'spell'. I will certainly be recording it next week (so I can jump the ads!) since I believe there are 6 episodes in all.

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This is a new one on me, 3 sets of ads at the 10, 20 & 30min mark. I guess they have to pay for these doco's somehow, at least they are at regular intervals for editing :blink:

Give them about 12 months; then I think anyone still watching SBS can expect the break interval to come into line with the commercial approach of once every 6 mins or so .....

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One of the outrageous claims made by SBS at the time was that more advertising would attract more viewers.

The station's charter shouldn't have as a goal "do well in ratings". It should be "do well in reaching target audience" which isn't the same as the general population of Australia.

This has been a long time coming:

December 2003

The Federation of Ethnic Communities Council says that SBS has lost its way. FECCA Chairman Abd Malak claims “The only people who like SBS TV now are the cappuccino crowd – well-educated, middle-class people, it’s mainly sex and soccer, I think”. He added that his organisation was “very close to giving up on SBS TV…..In the last three or four years they have separated themselves from ethnic communities. They don’t come to our functions or religious festivals”

The dismissive, not to say insulting, response from SBS Managing Director Nigel Milan was “We're not going to cover the clog dancing from Brisbane Town Hall.”

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SBS is a con, plain and simple.

Hi

I think the current Goverments policy towards SBS is the thin edge of the wedge, how long before its Sold,10 Years???

I can't think of his Name but one of the advisors that helped set up SBS stated last Year it had outlived its "usefulness" and should be "commercialised".

Regards

Basil

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However, if you're not from SBS and you are interested in Churchill's Bodyguard, then it was a well made docu with some good archival footage and some surprises not in the history books - pity about the ads breaking the 'spell'. I will certainly be recording it next week (so I can jump the ads!) since I believe there are 6 episodes in all.

I believe it is 13 episodes, so that will make another 36 ad breaks to edit....oh the pain...the pain :blink:

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SBS has siphoned off the good foreign movies many years ago to World Movies. This is more the final straw. I've ordered an Arion PVR for those good docos. It's essential to zap through the commercials.

BTW in Sydney there was a massive advertising campaign over Xmas, the theme was overweight people with a slogan about not having less on over Xmas.... with an apparently huge advertising budget they now are stuck in a vicious circle of selling advertising to pay for it.

I believe that some young goose from New Zealand took over the management of the station without comprehension of the heritage of SBS. He thinks he's a young Rupert Murdoch. More like George Bush in Iraq!

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