7's Mystery Program.

[digitalj]

What is the program that's supposed to be on 7?

N&N says: Program T.B.A.

All the program guides say TBA.

What's the go?

EDIT: Now that it's started I know it's Heroes.

[Timmy Downawell]

A repeat of Heroes, according to the SMH Guide, and well, that's what's on.

BTW if anyone from Seven is reading this, when you are referring to Brothers and Sisters as having fewer commercials in your promos, it's "fewer commercials" not "less commercials". Go back to grammar school.

[Neon Kitten]

BTW if anyone from Seven is reading this, when you are referring to Brothers and Sisters as having fewer commercials in your promos, it's "fewer commercials" not "less commercials". Go back to grammar school.

Tell the same to Nine, who were running pop-ups during their preview episode of axed series "Justice", announcing it was a "SNEAK PEAK"!

[Eth Nick]

BTW if anyone from Seven is reading this, when you are referring to Brothers and Sisters as having fewer commercials in your promos, it's "fewer commercials" not "less commercials". Go back to grammar school.

Oh man, it's unbelievable how they announce less commercials for one program during the fifth ad break of another (hour long) program.

Sometimes, you've just got to laugh. Problem is, i'm laughing too much thanks to there being too much of this stupidity going on.

[Timmy Downawell]

LOL - during Desperate Housewives the latest promo for Bros & Sisters now gushes it comes "...with hardly any ads!"

Maybe they are paying attention after all.

EDIT: I take it back, the 'coming up next' voiceover announcement stuck with "less commercials". Ugh.

[Milorad]

I understand fewer ads are good for the viewer, but what does that mean to the station? - does that mean that said show is so crappy, and so far outside advertisers' chosen target timeframes that to have the same number of ads would mean showing a test pattern for half an ad break?

Isn't that what they're really saying?

Tell the same to Nine, who were running pop-ups during their preview episode of axed series "Justice", announcing it was a "SNEAK PEAK"!

Oh god....

[DeeVee]

I'd image it's a result of Brothers and Sisters being an HBO product, and likely not adhering to a strict time length. Sopranos ran anywhere between 45 minutes and 80 minutes. It's actually quite smart of Seven to attempt a proactive spin on something that previously would have stuffed up their scheduling.

[Timmy Downawell]

Plus they can charge advertisers a premium, the way Ten did for it's "seriously short breaks" - advertisers get more exposure in a short break than a long one, because people won't go to the toilet or make coffee if they know it's only a one minute break.

[aztec]

A repeat of Heroes, according to the SMH Guide, and well, that's what's on.

BTW if anyone from Seven is reading this, when you are referring to Brothers and Sisters as having fewer commercials in your promos, it's "fewer commercials" not "less commercials". Go back to grammar school.

It's called the "lowest common demonitator" effect.