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Seven Goes Down


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Seven falls away

By Ross Warneke -- The Age

September 16, 2004

Amid growing speculation of changes at the top of the underperforming Seven Network, its Melbourne station suffered another embarrassing loss last week. In fact, embarrassing is being kind. Disastrous is more apt.

Only a week after the Olympic Games, which gave Seven its first ratings wins for the year, Channel Seven in Melbourne was thrashed by Nine and Ten, and did not have one program in the list of Melbourne's 20 most-watched shows.

Nine had 30.9 per cent of night-time viewers last week, and 15 of the top 20 shows. Ten scored 28.6 per cent of prime-time viewers, and five of the top 20, including the two most-watched programs on TV last week - Saturday night's AFL semi-final between Geelong and Essendon and Friday night's encounter between St Kilda and Sydney. Seven was a distant third, with 21.4 per cent of viewers, followed by the ABC (an unusually low 14.6) and SBS (4.5).

Seven's poor post-Olympics performance could not have come at a worse time. The Melbourne results, along with a third place in last week's national ratings, too, came as all commercial networks are intensifying their pitch to advertisers for support in 2005. But with Seven having only one early-to-mid evening winner last week - the 7pm soapie, Home & Away - Nine and Ten hold all the bargaining chips.

Nothing is going right for Seven, and that was accentuated last week with the disastrous premiere of one of its most-hyped locally produced shows of the year, Playing it Straight, in which a young woman must choose a partner from among 12 contenders, six of whom are gay. She does not know which of the 12 are gay. But despite the enticing premise, and relentless promotion during Seven's Olympics coverage, the premiere episode attracted only 688,960 viewers nationally, almost a million viewers behind Ten's Law & Order: SVU (1,644,343) and more than half a million adrift of Nine's RPA/Body Work double act (1,226,426).

Seven's 6pm news, Today Tonight, and its two adult Australian dramas, Blue Heelers and All Saints, continue to be beaten handsomely by Nine. To make matters worse, All Saints was also beaten last week by The Bill on the ABC, and Today Tonight lost out to A Current Affair on Nine and Neighbours on Ten. Even Lisa McCune's latest project, the creditable Forensic Investigators, succumbed to Nine's Without a Trace, although its score of 1,202,633 viewers nationally, including 367,937 in Melbourne, was impressive in a particularly difficult timeslot - and by comparison to most of Seven's prime-time offerings.

For the ABC, the Friday night British whodunit series, Midsomer Murders, was the top show, with 1,272,396 viewers in the five major mainland capital cities and 335,177 in Melbourne. The Bill, 7pm news and Australian Story were the national broadcaster's other top shows.

Inspector Rex, the Austrian drama series about a police dog, continued to top SBS's ratings, with 491,800 viewers nationally and 140,864 in Melbourne. The alleged comedy show, John Safran Versus God, and Great Battles of the Great War were SBS's other ratings achievers.

Source: http://www.theage.com.au/articles/2004/09/...4927572225.html

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hmm, so I wonder if their over the top use of watermarks, pop-up banners, credit crunching, totally stuffing around with program time slots (stargate being a good example) and all this "reality" crap, has ment that more ppl like me have being switching off 7 and finding other ways to see some favourite shows.

And to think I had only just sent an email to the advertising association saying just that and picking out 7 as the worse. Just goes to show, piss us off and we will hit back.

Take note other stations (including the "we have to add a watermark" ABC), its no longer the 1980's, either move with the times or get steped on!

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hmm, so I wonder if their over the top use of watermarks, pop-up banners, credit crunching, totally stuffing around with program time slots (stargate being a good example) and all this "reality" crap, has ment that more ppl like me have being switching off 7 and finding other ways to see some favourite shows.

And to think I had only just sent an email to the avertising association saying just that and picking out 7 as the worse. Just goes to show, piss us off and we will hit back.

Take note other stations (including the "we have to add a watermark" ABC), its no longer the 1980's, either move with the times or get steped on!

Hear hear!

BTW: Midsomer Murders topping the charts! Rolf! I never thought I'd see the day! :blink:

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hmm, so I wonder if their over the top use of watermarks, pop-up banners, credit crunching, totally stuffing around with program time slots (stargate being a good example) and all this "reality" crap, has ment that more ppl like me have being switching off 7 and finding other ways to see some favourite shows.

And to think I had only just sent an email to the avertising association saying just that and picking out 7 as the worse. Just goes to show, piss us off and we will hit back.

Take note other stations (including the "we have to add a watermark" ABC), its no longer the 1980's, either move with the times or get steped on!

Yep agree!!! How dare they put on Stargate and X-files later than they should! :P

I reckon Jag, Stargate and the old 10's X-files be my faves at the moment but don't like the differen't day and timeslots for some of those. There are only so many reality shows one can take!!!! :blink:

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hmm, so I wonder if their over the top use of watermarks, pop-up banners, credit crunching, totally stuffing around with program time slots (stargate being a good example) and all this "reality" crap, has ment that more ppl like me have being switching off 7 and finding other ways to see some favourite shows.

Atleast in regional QLD, the hideous red banners are gone and have been replaced with far more acceptable small titles at the left or right, but credits during prime time are still being munged.

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Yep agree!!! How dare they put on Stargate and X-files later than they should! :blink:

yup, not that it really matter with stargate, I only watched the first ep when that started up again, since I didn't realise that the last bunch of broadcasts had yet to show the very final ep of season 6.

However, I have already seen all of the current broadcasted season 7 (which was/is a great season) and already upto watching ep9 of season 8 along with the spin off of Stargate Atlantis.

So basically, too little, too late channel 7, which I think was my point in the first place :P

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