Positive Outlook for LOEWE
Despite difficulties last year for German luxury TV brand, LOEWE, the future looks positive thanks to new owners Skytec and its future course for the once mighty king of televisions.
According to the company, the first step has been completed with LOEWE taking over 25,000 square meters at the traditional company headquarters in the city of Kronach and the appointment of the first 45 employees.
From the new HQ, the company says it will embark on further expansion into international markets. With a view to retail, the new management is working hard to restore the supply chains so that from April 2020 onwards most of LOEWE's well-known portfolio can be offered once again.
For the restart, LOEWE and the new owners will have support from suppliers and technology partners such as LG Display and other manufacturers of panels and key components. With their help, most of the current portfolio is to be made available and can be ordered again quickly. Furthermore, LOEWE says its customers and sales partners can rely on the proven and award-winning product quality, which has already made up a significant part of the brand reputation in the past.
“After the takeover of LOEWE, we very quickly sought contact with suppliers and industrial partners and received extremely positive feedback and comprehensive support for our plans,” said Vladislav Khabliev, CEO of Skytec.
This support includes, in particular, the Chinese company Hisense, which also threw its hat in the ring to take over LOEWE. This was confirmed by Aslan Khabliev, CEO of the newly founded LOEWE Technology GmbH, after a meeting with the Hisense leadership team at the recent electronics fair CES in Las Vegas, USA.
Most exciting, however, is the news that there are new products on their way. Aslan Khabliev has confirmed the ambitious schedule for the introduction of new products with IFA 2020 expecting to see LOEWE's first new products under new management in September. The line-up will naturally include TVs, as well as a brand-new portfolio of audio products.
Aslan Khabliev told StereoNET:
Our goal is to reposition LOEWE as an international premium brand for sophisticated consumer electronics. Until then, we can now guarantee continuity with the proven high product quality to the trade and also to our end customers and fans of the brand. This is also a strong signal to our retail partners who can continue to rely on LOEWE in the future when it comes to stylish entertainment and iconic 'Engineered in Germany' design.
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