KEF Appoints First Elite Dealer Outside USA

Posted on 14th May, 2020

KEF Appoints First Elite Dealer Outside USA

In an Australian first, KEF has announced the appointment of Melbourne Hi Fi as its very first KEF Elite dealer, outside of the USA. 

KEF Elite status is no small achievement - it is a statement of dedication and expertise with KEF across their range of passive, active and custom installation loudspeakers. The Elite program was previously only available to certain specialist retailers in the USA, but due to the commitment and dedication Melbourne Hi Fi has shown to KEF, they were chosen and appointed in recognition of their success with the brand.

According to Nigel Ng, General Manager of Advance Audio which distributes KEF in Australia, Melbourne Hi Fi has been a long-standing supporter of KEF. Back in 2013, they were the first store in Australia to showcase the flagship KEF Blades and the legendary LS50. Two years later, they were one of the first stores to range the Reference revamp which set the new direction for KEF's loudspeaker design. Today, they are a full-range KEF supporter, sporting the whole line-up. 

Sean Bradford, General Manager at Melbourne Hi Fi, told StereoNET:

The KEF brand has long been our flagship speaker brand with a relationship spanning almost ten years. We have witnessed KEF's evolution from traditional markets to becoming global innovators in Headphone, Wireless Music and Architectural speakers technology that is the benchmark for both design and performance.

We thank KEF and Advance Audio Australia for their generous support and this recognition.

Lawrence Chu, General Manager, APMEA Distribution of KEF, added:

KEF Elite is a small and intimate group of KEF dealers that demonstrate a high level of dedication to KEF. To be inducted into this group is no easy feat - a dealer has to demonstrate a strong understanding of audio, customer service and expertise, and a strong passion for KEF. Our objective moving forward is to work closely with Melbourne Hi Fi to promote the KEF branding and to continue developing the Australian market.

Melbourne Hi Fi is located at 590 Burwood Road, Hawthorn VIC, with a proud heritage in hifi that spans more than 30 years. Visit their purpose-built showrooms and dedicated audition spaces for a demonstration of the best in home audio.  

For more information, visit KEF.


    Marc Rushton's avatar

    Marc Rushton

    StereoNET’s Founder and Publisher, born in UK and raised on British Hi-Fi before moving to Australia where he worked as an Engineer in both the audio and mechanical fields.

    Posted in:Retailer News Hi-Fi Home Theatre Industry
    Tags: kef  melbourne hifi 


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