FOXTEL ANNOUNCES NETFLIX PARTNERSHIP
It’s no secret that Pay-TV service Foxtel has suffered in the face of increasing competition from streaming services such as Netflix and Stan.
The surprising news that no one likely saw coming is that Foxtel has this week announced a partnership with video streaming giant, Netflix.
Rather than continuing at loggerheads with the streaming service, both parties have come to an arrangement that will allow Foxtel customers to access Netflix content from compatible devices. The firmware update has already started rolling out to iQ4 customers with an estimated 50,000 customers across the country already able to access the content.
The IQ4 roll-out is due to be completed by September 2019, at which time the service will then begin rolling out to IQ3 set-top box customers. Foxtel estimates the service will be available to all eligible customers by the end of November this year.
Netflix content will appear on an updated home screen, allowing subscribers to access content from either platform in a seamless fashion.
New Foxtel customers will receive a remote with a dedicated Netflix button, which while not necessary to use the new service, is also available to existing customers to purchase for $39.00.
As a sweetener, new customers will also receive six months of free Netflix on selected plans, with existing customers on eligible plans also receiving the same deal. While the deal brings the IQ3 and IQ4 closer to being a one-stop box, we can’t help but wonder what the future holds for the beleaguered subscription-based TV giant.
Do you still subscribe to Foxtel? Would this partnership win you back? Let us know your thoughts in the comments below.
As the owner of Adelaide based ‘Clarity Audio & Video Calibration’, Tony is a certified ISF Calibrator. Tony is an accomplished Audio-Visual reviewer specialising in theatre and visual products.