Premium Audio Company Elevates Australian Business

PAC Australia took the opportunity to fly their Klipsch specialist dealers in from around the nation to its new headquarters in Eastern Creek, NSW, to showcase its well-appointed offices and showroom complex - complete with five dedicated demonstration rooms, boardroom, large open spaces, and all the best products from its portfolio on display.

Festivities for the event were kept under the tight control of Phil Hawkins, APAC Operations Manager, doubling as the enthusiastic Master of Ceremonies. In typical Hawkins fashion, the tone was light with entirely true, but more often exaggerated insights about his fellow guest speakers, as well as jokes involving air travel, pilots, hitchhikers, the best place to hide a body, DIY enthusiasts, and a breaking news update on Taiwan (you had to be there!).

Australian Sales & Marketing Director, Peter Shamoon, followed with a report on the company and its brands' performance in the Australian marketplace following its launch in early 2021. Shamoon summed it up with, “Our financial year runs from March to February and not only have we doubled any previous distributor's targets, but with four months left of trade, we have already surpassed the numbers of last financial year thanks to all our business partners.” Shamoon also spoke passionately about the importance of the company's foundation. “It is built on culture, transparency, passion, and loyalty. The relationship that we see between PAC employees and its commercial partners confirms the synergy between both businesses. It's priceless”, he said. 

New and emerging product releases from its key brands were also demonstrated, including the Jamo Studio 7 range - the first new passive speaker release from Jamo in about five years. Also shown were new product releases from Onkyo and Pioneer that will be released in 2023, “that will be seriously powerful”.

From Klipsch, the new Reference Premiere subwoofers expected to be available later in 2022 were well received and said to be several years in development. Business Development Manager, James Cali, added, “these will be unashamedly premium priced, and they play deep and loud - and they're heavy.” He also reaffirmed the Reference Premiere passive line-up of speakers, which were launched earlier this year.

Finally, following on from the global success of the model The Fives, PAC showed the all new Sevens and Nines, filling out their range of powered Heritage-inspired speakers. “The line-up further expands upmarket and will also feature the McLaren Legends” livery in the top model, hopefully before 2023”, added Cali.

With formalities out of the way and informative presentations absorbed, attendees moved to the downstairs area where a pop-up bar complete with whisky barrels, stools, thumping tunes, and necessary refreshments, allowing specialist dealers to eat, drink and chat between demos and meetings. The final destination for the conference saw attendees bussed out to a lively restaurant for dinner, which included entertainment (insults included!) by none other than comedy duo Tahir and Rob Shehadie, as seen on Fat Pizza and Celebrity Apprentice.

The Premium Audio Company (Australia) Elevate Dealer Conference was considered by many to be a perfect mix of business, and a fun and social experience, while reflecting many of the fundamental values outlined by Peter Shamoon earlier in the day. One specialist dealer in attendance said, “you guys are bringing back what the industry has been missing”. Another commented, “PAC has already delivered above and beyond what it said it would do when it first announced. We couldn't be happier with not only the products themselves, but also the service and the support we receive from this supplier in the Australian industry.”

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